Recent Posts

Economic hopes continue to follow Coronavirus social distancing

Economic hopes continue to follow Coronavirus social distancing

Extensive breach of  social distancing measures is  not unexpected as lockdown’s pressure cooker inevitably lets off steam.  Self-gratification trumps social well-being when the dilemma offers opportunities for people to act as though the pandemic risks have for them receded.  Critics may consider it a toxic 

Dijk Cider: drink local, drink natural, drink sustainable

Dijk Cider: drink local, drink natural, drink sustainable

Despite lacking craft beer’s trendiness, Dutch artisanal cider’s mass appeal is growing. Cider’s all-natural ingredients and traditional production methods attract more and more fans. Not to mention a history that pre-dates beer; people discovering cider understand why ancient cultures found it so refreshing. The post-COVID19 

Quenching European beer ladies’ thirst for a Pink Boots Society

Quenching European beer ladies’ thirst for a Pink Boots Society

(First published 21 March 2018) Two-thirds of us at Kaeru Beer are female. So organisations representing ladies working in beer interest us. We applaud any inclusive venture that educates, promotes and raises awareness about what we do. Whether brewer, writer, hospitality expert, or any other 

Crises innovate a virtual beer industry

Crises innovate a virtual beer industry

A Virtual Brewgaloo supplementing a physical event later in the year is a wonderful idea. Everybody needs cultural focus and social togetherness at this critical time. It’s a great opportunity. Introducing North Carolina and NC Beer to a much wider audience, national and global: North 

2020 Vision: aesthetics, community and sociocultural value sell beer

2020 Vision: aesthetics, community and sociocultural value sell beer

Engaging packaging doesn’t imply flavoursome, superior beer.  A superb beer doesn’t need aesthetic appeal.  But misjudge design and beer sits on shelves longer than necessary.  Slapdash creativity confuses selecting-hands that avoid embellished chaos. Beer as a mere foodstuff or means to an (inebriated) end is 

Discovering a Craft Beer revolution in 34-minutes with Annie Gouk’s The North In Numbers

Discovering a Craft Beer revolution in 34-minutes with Annie Gouk’s The North In Numbers

Craft Beer narrators focusing on the hip, trendy and popular overlook business. The what, where and who ignoring the why and how statistics. So, Annie Gouk’s The North In Numbers Craft Beer Revolution Podcast is a refreshing listen. Taking northern England as an example she 

US West Coast drinkers speak Japan Craft Beer’s New Language

US West Coast drinkers speak Japan Craft Beer’s New Language

The Japanese government stimulates international demand and boosts the country’s exports. Its overseas promotions and branding platform is JETRO (external trade organization). And the Japan Food Product Overseas Promotion Center (JFOODO) handles its Craft Beer. JFOODO represents 17 Japanese craft brewers distributing across the US. 

Beer festivals learn to sustain steady growth

Beer festivals learn to sustain steady growth

A credible beer festival’s strength is learning. A doomed beer festival will continue with its failings, regardless. A convincing beer festival will learn and succeed with sustained steady growth. And inevitable lessons to learn follow a beer festival’s first couple of years. As its popularity 

Fragility loses the right to brew without obligation

Fragility loses the right to brew without obligation

Commerce, at its simplest, is the right to trade without obligation. Having obligation to trade without the right is less powerful, less lucrative. Two extreme opposites form a model that demonstrates antifragility. For example, breweries have the right to brew whatever they choose without obligation.