KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Recent Posts

The Bräugier Craftbier Brewpub enhances the Berlin Craft Beer scene

The Bräugier Craftbier Brewpub enhances the Berlin Craft Beer scene

About The Bräugier Craftbier Brewpub A few steps from Prenzlauer Allee in Berlin’s vibrant Prenzlauer Berg neighbourhood is the Bräugier Craftbier Brewpub. With 12-taps, this recent addition to the Berlin Craft Beer scene is making a big impression. The brauhaus tucked behind the taproom produces […]

Celebrating the Van Moll Fest, an International Craft Beer Festival in Eindhoven

Celebrating the Van Moll Fest, an International Craft Beer Festival in Eindhoven

It’s only another twenty years until the Van Moll Fest celebrates its Silver Anniversary.  For now, it is to be congratulated on its Wooden Anniversary – 5 years of success. It is possible to extrapolate how the Van Moll Fest may be in 2039 from […]

Worshipping the Holy Spiritus of brewing, distilling and events

Worshipping the Holy Spiritus of brewing, distilling and events

100% pure ciders, meads, distilled beverages and liqueurs, all traditionally brewed in a church.  It’s not a common thing to hear.  And yet, the Holy Spiritus in Sint Jansteen, Zeeland, is a brewery, distillery and events location that is open to individuals and trade. The […]

Is Beer Festival saturation a reality?

Is Beer Festival saturation a reality?

Deciding which beer event to attend on any given weekend is becoming much more of a challenge nowadays.  Each week sees a large number of high-profile events, both nationally and internationally, competing for visitor numbers.  And it should never be a competition. It is seemingly […]

The Life Cycle Analysis (LCA) of beer packaging determines its environmental impact

The Life Cycle Analysis (LCA) of beer packaging determines its environmental impact

A common remark we hear from a variety of beer professionals is that steel kegs are much better for the environment and are the epitome of a ‘circular economy’, purely because they can be cleaned and reused. Often the remark is made either by an […]

Fine beer-drinking weather is a conflict of interest

Fine beer-drinking weather is a conflict of interest

Without the rain and the wet weather conditions we love to hate, we’d be living in a somewhat dryer world. A perpetual, ever-lengthening summer of sweltering days and warm, humid nights may be the ideal pattern of weather for the seemingly solar-powered sun-worshippers who are […]

Lay ee odl lay ee odl lay hee hoo!  The annual clatter of hooves on cobbled streets

Lay ee odl lay ee odl lay hee hoo! The annual clatter of hooves on cobbled streets

The hills are alive.  We know that.  Rodgers and Hammerstein told us.  There’s a lonely goatherd high on a hill who is heard by the men drinking beer with the foam afloat.  Whilst the sound of music may be resonating through the hills, it is […]

Poblenou: the Beer World’s Fair, with added beach and sun

Poblenou: the Beer World’s Fair, with added beach and sun

30,000 craft beer-lovers cannot be wrong!  And having consumed a voracious 13,000 litres of beer over 3-days in 2018, thirsty anticipation is high for the 2019 event.  Held on 5th, 6th and 7th July in Barcelona’s Poblenou Park, next to Bogatell Beach, the eight edition […]

A beer and cider festival that defines summer

A beer and cider festival that defines summer

Some things define a summer.  Strawberries and cream.  Long, balmy evenings sipping something delightful as the sun finally dips its head beyond the horizon.  Seagulls snatching ice cream from unsuspecting children at the beach. Relishing a drink or two that contains ice cubes and a […]

Getting to know: Dennison’s Craft Drinks Sas

Getting to know: Dennison’s Craft Drinks Sas

Travel a few minutes north from the northern Italian city of Reggio Emilia and you’ll find English Taste and Italian Passion at Dennison’s.  A small brewery and drinks production facility with big flavours and an even greater amount of artisanal desire to produce classic Craft […]