What we do

KAERU BEER is an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider.  A trading name of Matsuda Mulville.  We are certified beer and cider industry specialists currently operating in the Netherlands, Europe, Japan and the USA.

Not only are we experts in writing, copywriting, editing, proofreading and other written communication — high-quality native English or Japanese — but we’re also focused on increasing the global reputation and perception of Craft Beer & Cider though brand-awareness and social media engagement.

We have 25-years’ Professional Services experience at senior or executive level, adding value and enabling quality through a determination to facilitate desired outcomes or resolve organisational challenges.  We’re globally-focused and driven by change enablement, strategic planning, governance and the harmonisation of process deficiency and miscommunication.

Experienced in the management of processes, projects and portfolios, as well as leading international teams and being passionate advocates of people-first, we’re defined by structured adaptability, ordered chaos, rigorous agility and meticulous flexibility, specifically in the areas of skills, knowledge, capability and administration.

Our motto is ‘Collaboration For Success’.

Outside of the Netherlands, we have associates in the United States, Japan and the UK.  Our English-Japanese experience allows us to act as a conduit between western and Japanese beer or cider industries to facilitate a smoother transition between markets.

Whether you’re a beer or cider producer, importer/exporter, wholesaler, distributor, retailer, manufacturer or any other organisation involved in the chain from raw ingredient to the consumers’ glass or bottle, we may be able to assist if it’s beer- or cider-related.  Please speak with us.

KVK: 70872678

BTW: NL002462271B60

Words and Literacy

A current member of the British Guild of Beer Writers.

A current member of the North American Guild of Beer Writers.

We can help, assist and support you in the following:

  • Writing and communicating about brands or products (beer, cider, breweries, cider-makers, brewpubs, beer shops, taprooms, cafés or bars) — high-quality native English or Japanese:
    • Copywriting and Marketing
    • Proofreading and Editing
    • Translation from Dutch
    • Articles and Journalism
    • News and Event Reporting / Photography
    • All kinds of formal and informal business documentation
    • Technical Writing

Specialised Professional Services Consultancy

Professional Services Consultancy to the Beer or Cider Industries:

  • ICT, Administration or Operations
  • Project Management
  • Team Leadership
  • Process Management
  • Business Improvement
  • Change & Release Management
  • Governance
  • Lean
  • Portfolio Management
  • Strategic Planning
  • Words & Literacy
  • Global Focus
  • Entrepreneurship