Fragility loses the right to brew without obligation

To compromise the model is to lose robustness and antifragility.
To compromise the model is to lose robustness and antifragility.

Commerce, at its simplest, is the right to trade without obligation. Having obligation to trade without the right is less powerful, less lucrative. Two extreme opposites form a model that demonstrates antifragility.

For example, breweries have the right to brew whatever they choose without obligation. And consumers have the obligation to drink what breweries choose to produce. Consumers do not have the right to choose what breweries produce.

It is a very, very simple, proven model for commercial success. Yet once breweries compromise the model, they lose robustness and antifragility. They are fragile to failure.

Let me explain.  A brewery has the right but no obligation. If it passes its right (to brew whatever it chooses) to consumers it accepts the obligation. Consumers then choose what the brewery produces (their right). And the brewery has no right (to object); it has the obligation to comply.

The brewery has lost its antifragility. And it is less robust.

Remember: robustness is an ability to withstand volatility and shock. Antifragility is an ability to grow stronger from volatility and shock.

Breweries must thus avoid forfeiting the right. They must always brew whatever they choose without obligation. Success is having options.

Life presents similar dilemmas. For example, we choose whether to attend a party if there is nothing better to do (our right). That is preferable to having the obligation to attend when there is nothing better to do.

Transpose this model to other personal or business area for most success.


Image by erge from Pixabay