KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Fine beer-drinking weather is a conflict of interest

Without the rain and the wet weather conditions we love to hate, we’d be living in a somewhat dryer world.

A perpetual, ever-lengthening summer of sweltering days and warm, humid nights may be the ideal pattern of weather for the seemingly solar-powered sun-worshippers who are mobilised and encouraged to drink beer, attend beer festivals and bar-hop so long as there’s an opportunity to bask in the ultraviolet.  But there is a price to pay.

Our addiction to having the latest, greatest, coolest gadget at the lowest possible cost, our inability to recognise when we’re being sold a product that obsolescent by design, and our somewhat puzzling abhorrence towards upcycling, recycling and reusing is terminally changing our world.

Leather-skinned sun-worshippers may be enlivened by the sun, may grumble at the sight of rain, and may not be inclined to drink beer due to another puzzling behaviour trait – the inability or unwillingness to drink indoors – but they are also failing to recognise that a low-cost, mass-produced, throwaway, cheap-import driven market is not only giving them the perfect summer of extreme ultraviolet and sweltering, hazy days, but is also increasing the frequency of violet weather patterns.

A dry, arid landscape with little or no water is far from perfect for the production of beer and its ingredients.  Extreme, violet weather with its destructive properties is far from perfect for the production of beer and its ingredients.  And what is the majority ingredient in beer?  Water, of course.

So, next time it rains, relish it.  Try to avoid grumbling about ‘poor weather’ that is a deciding factor in whether to drink beer in your favourite bar and festival or not.  Go out in the rain.  Enjoy it.  Recognise that it’s essential to produce beer.  Beer and rain complement each other.

There is no such thing as bad weather, only the wrong type of clothes.

Next time you decide to buy a new gadget or widget that you don’t really need, consider the impact it has on the environment, and consequential weather patterns, and the ultimate effect on crops of which beer is only one foodstuff that will ultimately pay the price.