Jamie Oliver’s B Corp model for hospitality
Businesses operating in the food, drink and hospitality industry often consider themselves excused from having corporate social responsibility, for whatever reason. Hence there is rarely an ethical values-based mission statement driving growth and progression.
The commercial world is changing rapidly, and it is an oversight to dismiss consumer interests that increasingly prioritise loyalty to accountable and transparent businesses.
The Jamie Oliver Group is a model for necessary change within the industry – a change that food, drink and hospitality businesses cannot afford to ignore. Most organisations will agree that some or all the points below are necessary, yet few are willing to implement meaningful change, despite it being a relatively inexpensive journey with the right team onboard.
We are proud to have joined a growing group of companies around the world that use business as a force for good. Together, we can speed up progress towards reducing inequality, lowering levels of poverty, improving our environment, strengthening communities, and creating more high-quality jobs with dignity and purpose. We see great potential in working with the wider B Corp community to learn and share best practice, as we look for new solutions to some of the greatest challenges of our time.