KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Recent Posts

Revolutionary KeyKeg International Beer Festival daring to be unique

Revolutionary KeyKeg International Beer Festival daring to be unique

(Originally published 12 Sep 2018) When new products change established norms, it’s innovation. Unexpected innovation is revolutionary, whereas improving something familiar is an evolutionary step. Futuristic concepts rarely revolutionise because they remain theoretical ideas, albeit original and unique. Innovation thinks in a new way. Innovation […]

Enjoy Utrecht’s proud family kinship at Mother’s Finest Beer Festival

Enjoy Utrecht’s proud family kinship at Mother’s Finest Beer Festival

Would mother disapprove? Three days enjoying 25 national and international breweries’ craft beer, hearty food, and music and local DJs? What’s the problem? No, mother enthusiastically approves. She’s progressively modern. What is Mother’s Finest Beer Festival? Mother’s Finest Beer Festival presents Utrecht with an annual […]

KeyKeg’s emergent beer festival memorably reinvents established models

KeyKeg’s emergent beer festival memorably reinvents established models

(Originally published 3 Oct 2018) Den Helder evokes different ideas in different people. It’s a port city to the Dutch, the Royal Netherlands Navy’s operational centre. Most tourists visit Den Helder en route to Texel, the nearby wildlife and leisure pursuit island. Although many delay […]

Magnificent seven to dominate at triumphant celebratory Van Moll Fest

Magnificent seven to dominate at triumphant celebratory Van Moll Fest

Either wait twenty years to celebrate Van Moll Fest’s Silver Anniversary or congratulate Van Moll now on its festival’s Wooden Anniversary. Five years of success. Let’s extrapolate the success of Van Moll Fest 2039 from its triumphs and reputation gained over the past four years. […]

Do you desire Walhalla’s divine nectar of gods at BXLBeerFest?

Do you desire Walhalla’s divine nectar of gods at BXLBeerFest?

A heavenly brewery from the Netherlands makes its debut Belgian festival appearance at the end of August. Walhalla Craft Beer is among Amsterdam’s foremost independent craft beer breweries. The Valkyries have selected well. The angelic taste of celestial beer is not only reserved for afterlife […]

Prominent breweries lure Utrecht’s beer-drinkers to Mother’s Finest

Prominent breweries lure Utrecht’s beer-drinkers to Mother’s Finest

(Originally published on 18 August 2018) Rare international visitors on Europe’s summer beer circuit participate at Mother’s Finest Festival alongside respected Netherlands’ breweries.  Besides a few notable absences, the Dutch beer list comprehensively forms a who’s who of the country’s top beer producers. This painstakingly […]

Berlin Beer Week’s innovative closing party was a festival of festivals

Berlin Beer Week’s innovative closing party was a festival of festivals

It feels exclusive. The closing party at Berlin Beer Week has the vibe of a private party. It’s a pool party and a beach party. It is fantastic. Festival2 has gathered many respected beer festivals from across Europe in a unique urban setting for a […]

Reasons not to miss awesome BXLBeerFest

Reasons not to miss awesome BXLBeerFest

BXLBeerFest is an annual 2-day craft beer festival held in the city of Brussels at the end of August. It focuses only on independent breweries and it showcases the best of the city’s beer culture. It also welcomes some top international breweries. BXLBeerFest also demonstrates […]

How a top sour beer event successfully introduces tradition to modern classics

How a top sour beer event successfully introduces tradition to modern classics

How does an event find itself a major contender for the title of world’s best sour beer festival? It must welcome a carefully selected mixture of the old and the new. Participating breweries from across Europe, Australia, Canada and the USA will be the best […]

The Bräugier Craftbier Brewpub enhances the Berlin Craft Beer scene

The Bräugier Craftbier Brewpub enhances the Berlin Craft Beer scene

About The Bräugier Craftbier Brewpub A few steps from Prenzlauer Allee in Berlin’s vibrant Prenzlauer Berg neighbourhood is the Bräugier Craftbier Brewpub. With 12-taps, this recent addition to the Berlin Craft Beer scene is making a big impression. The brauhaus tucked behind the taproom produces […]