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US West Coast drinkers speak Japan Craft Beer’s New Language

US West Coast drinkers speak Japan Craft Beer’s New Language

The Japanese government stimulates international demand and boosts the country’s exports. Its overseas promotions and branding platform is JETRO (external trade organization). And the Japan Food Product Overseas Promotion Center (JFOODO) handles its Craft Beer. JFOODO represents 17 Japanese craft brewers distributing across the US. 

Beer festivals learn to sustain steady growth

Beer festivals learn to sustain steady growth

A credible beer festival’s strength is learning. A doomed beer festival will continue with its failings, regardless. A convincing beer festival will learn and succeed with sustained steady growth. And inevitable lessons to learn follow a beer festival’s first couple of years. As its popularity 

Fragility loses the right to brew without obligation

Fragility loses the right to brew without obligation

Commerce, at its simplest, is the right to trade without obligation. Having obligation to trade without the right is less powerful, less lucrative. Two extreme opposites form a model that demonstrates antifragility. For example, breweries have the right to brew whatever they choose without obligation. 

Pathfinders and trailblazers reveal new route to taste

Pathfinders and trailblazers reveal new route to taste

Skill, talent and legwork seem less important than ever before. Do cronyism and social media’s universal popularity supersede expertise and flair? What are today’s desirable traits for a life in beer? And who are our innovative, ground-breaking peers refusing to travel a well-trodden path? Who 

Too many unrelated beer industry groups cannot oversee unified success

Too many unrelated beer industry groups cannot oversee unified success

Sustainable growth and longevity in oversaturated markets. Supporting industry rights and consumer protection that advocate responsible behaviour. And, most important: success challenging homogeny and unscrupulous monopolisation. Common concerns raised within the beer and cider industry. Heard loudest in markets lacking governance and independent self-regulation. Usually 

Industry on the edge: Hunting Craft Beer to extinction

Industry on the edge: Hunting Craft Beer to extinction

The craft beer industry’s fragile state is a hot topic. Beer Apps driving certain consumer demands are undermining industry confidence. From the supply chain to retailer, from brewers to wholesalers, it affects everybody. Drinkers’ continual search for ‘new’ beer has created a false market. This 

Miroc Beer’s Marugame taproom reinforces Shikoku craft beer benchmark

Miroc Beer’s Marugame taproom reinforces Shikoku craft beer benchmark

Industry- and process-focused commentators entrust beer critique to taste experts. But everybody values well-rounded beer. Discovering a skilful malt and hops balance is joyous. And so, Marugame’s Miroc Beer ranks among the area’s high-profile craft beer breweries. It deserves its position. The Miroc Beer taproom’s 

2020: Sake’s year

2020: Sake’s year

Another year and a new focus on brewing, yeast and natural fermentation. The cider- and beer-lovers’ interest in special yeast production, usage and spontaneous fermentation sees sake as a logical progression. There are many similarities in process and method. And with draft Keg Sake available 

New Year’s spicy sake tradition conquering Japanese evil spirits

New Year’s spicy sake tradition conquering Japanese evil spirits

New Year’s Eve in Japan is a muted affair. Away from downtown’s neon spectacle there is little appeal at midnight for the west’s effusive, tactile rapture. Popping champagne and igniting fireworks is rare outside popular tourist hubs. And yet, the Japanese staid stereotype is a 

Airport beer monopolies leave travellers thirsty

Airport beer monopolies leave travellers thirsty

Do national airports act as a model for monopolisation? Does a lack of variety exemplify a beer landscape that will inevitably result from continued heavy-handed domination by big beer tyranny? Only a few years ago thirsty travellers searching for appealing beers were rewarded with choice.