KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Pubs, Bars & Retailers

Culture Contact: Social, Hospitality and Hostelry

Culture Contact: Social, Hospitality and Hostelry

It is a world of social and cultural delights for the taking.  For drinkers, diners and socialites there is a magnificent abundance of marvellous options: bars, cafés, restaurants, brewpubs, brasseries, taprooms, bistros. See Also: Paying It Forward Bierlokaal de Uiver Theatre-goers, out-of-towners visiting the City’s […]

Why doing more than selling beer makes a good beer store great

Why doing more than selling beer makes a good beer store great

What is the beer-lover equivalent of discovering a pot of gold?  Where is the Holy Grail for beer connoisseurs inspired by a vast assortment of great brews under one roof?  Even Indiana Jones found the Ark of the Covenant. Whatever myth you prefer, imagine finding […]

Ultimate Pub Guide

Ultimate Pub Guide

As one of the three key writers and contributors to the now-defunct, yet highly-regarded, Ultimate Pub Guide, I spent a large part of my misspent youth travelling the world, trawling bars, pubs, beer-cafés and whatever other establishment offered the thirsty drinker somewhere to imbibe the […]

100 Watts of power at Stadsbrouwerij Eindhoven

100 Watts of power at Stadsbrouwerij Eindhoven

It’s Kaeru Beer’s first visit to Eindhoven, so fitting perhaps that our first port of call is the Stadsbrouwerij Eindhoven – the city brewery – and its Taproom, Café 100 Watt, a few minutes’ walk outside of the city centre.  Port of call being an […]

The Brigadier of beer in Eindhoven

The Brigadier of beer in Eindhoven

Eindhoven’s De Bierbrigadier is an impressive beer shop, well-stocked, welcoming and atmospheric. It ranks highly, alongside other great bottle shops, such as Berlin’s Beereau and Craft Beer Cellar Dallas. We know of no other bottle shop with such an impressive range of bottle openers. What […]

Getting to know: Schoppe Bräu

Getting to know: Schoppe Bräu

The historic art nouveau Colonnades on Schönhauser Allee in Berlin’s chic Prenzlauer Berg district was built around 1911 and rejuvenated 98-years later to become an industrial monument and heritage area.  The Colonnades was built as an impressive, grand entrance to Bavarian Master Brewer Joseph Pfeffer’s […]

Getting to know: Modern Times

Getting to know: Modern Times

Bob Dylan told us The Times They Are a-Changin’.  But that was 1964.  The modern times are a-changin’, too.  In these modern times we’re a-changin’ how we not only look at beer, but also how we expect today’s brewery to be much more than simply […]

Checking out what’s happening at De Biertuin Prinsengracht in Amsterdam

Checking out what’s happening at De Biertuin Prinsengracht in Amsterdam

There’s a lot of beers — both draught and bottle — possibly 100-130 or so, mostly Dutch and Belgium, with a fridgeful of Yeastie Boys UK thrown into the mix for some antipodean fun.  And there’s BrewDog, of course,  but that’s tediously everywhere nowadays. There […]

Getting to know: Proper Brewing Co.

Getting to know: Proper Brewing Co.

Proper Brewing Co. has ethical credentials and values its role in the local community. It places an emphasis on local produce not only for the exceptional quality and taste, but also as part of its social responsibility in supporting the regional economy. Placing cash directly […]

Getting to know: San Diego Brewing Co.

Getting to know: San Diego Brewing Co.

In many cases, age, maturity and longevity is simply an excuse grasped by younger people to justify what they would like to see as a widening gap between their own youth and what is, in fact, nothing more than an aging youthfulness. And never the […]