KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Organisations

Getting to know: Ignition Brewery — brewing with a social awareness

Getting to know: Ignition Brewery — brewing with a social awareness

South London’s Ignition Brewery is a craft beer brewery with a difference.  Whilst its Pale Ales and Porter are high-quality products — popular in the area’s pubs, bars, cafés and restaurants — it is Ignition Brewery’s social innovation and practical contribution to the local community […]

CAMRA revitalisation: two steps forward, one step back

CAMRA revitalisation: two steps forward, one step back

Kaeru Beer have been members of the UK’s Campaign for Real Ale (CAMRA) for many, many years, and we recently voted in support of a series of measures designed to update CAMRA’s Articles of Association, a series of measures that will update the organisation to […]

CANarchy in the USA

CANarchy in the USA

There’s strength in numbers.  It’s proven.  One brewery working with another creates a stronger bond.  Many breweries collaborate with another brewery on beers, brewing and events, for example.  Some breweries are acquired, and others merge to create a larger parent brewery.  For whatever reason it […]

Our Road to Cicerone – the Bootcamp

Our Road to Cicerone – the Bootcamp

What do the following have in common: 24 internationals wishing to learn about beer, a handful of beer experts, a couple of beer legends, 5-days in a classroom in Chicago, and plenty of beer and beer/food pairings?  It is, of course, the Road to Cicerone […]

Hola 99%

The ‘Hola 99%’ campaign’s presence at the recent Barcelona Beer Festival appears to have been a success, since the message was loud and clear, heard and understood by all attendees, whether they speak Catalan, Spanish or not. Kaeru Beer visited GECAN (Gremi D’Elaboradors De Cervesa […]

The Brewers Association brings its Export Development Program (EDP) to Europe

The Brewers Association brings its Export Development Program (EDP) to Europe

It was great to see the Brewers Association bringing its Export Development Program (EDP) to Europe again. Astute beer lovers in Europe appreciate the quality and diversity within the US craft beer industry, yet we still hear comments from so-called beer-lovers that US craft beer […]

We need further expansion of The Pink Boots Society across Europe

We need further expansion of The Pink Boots Society across Europe

The Pink Boots Society represents female brewers, designers, beer-servers, writers or just about any other role of professional or student in the beer industry.  All women, whose motivations are to teach, promote and increase awareness and education about women in the beer industry. Two-thirds of […]

What is the definition of a Craft Beer Brewer?

What is the definition of a Craft Beer Brewer?

“Craft”.  It’s an interesting word that we regularly use as beer-lovers, but it’s an unregulated word.  Much like “Artisanal”.  I could produce a beer in my garden shed and call it an Artisanal Craft Beer — nobody would argue with that description.   A huge multinational […]

The Independent Craft Brewer Seal

The Independent Craft Brewer Seal

Any discerning drinker of American Craft Beer may have recently noticed the appearance of The Independent Craft Brewer Seal logo, which may be used completely free by any Craft Beer brewer who meets the criteria specified by the Brewers Association. The popularity of Craft Beers […]