KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Organisations

Innovative KeyKeg charms a pioneering Great British Beer Festival

Innovative KeyKeg charms a pioneering Great British Beer Festival

A remarkable Great British Beer Festival sees OneCircle successfully fascinate thousands of visitors with its revolutionary KeyKeg and UniKeg sustainable keg.

Worshipping the Holy Spiritus of brewing, distilling and events

Worshipping the Holy Spiritus of brewing, distilling and events

100% pure ciders, meads, distilled beverages and liqueurs, all traditionally brewed in a church.  It’s not a common thing to hear.  And yet, the Holy Spiritus in Sint Jansteen, Zeeland, is a brewery, distillery and events location that is open to individuals and trade. The […]

The Life Cycle Analysis (LCA) of beer packaging determines its environmental impact

The Life Cycle Analysis (LCA) of beer packaging determines its environmental impact

A common remark we hear from a variety of beer professionals is that steel kegs are much better for the environment and are the epitome of a ‘circular economy’, purely because they can be cleaned and reused. Often the remark is made either by an […]

A cold, snowy Road to Cicerone Bootcamp, 2018

A cold, snowy Road to Cicerone Bootcamp, 2018

It’s said the first step is always the most difficult.  In our case it was a 4,000-mile first step to Chicago in the spring of 2018.  Difficult because our departure from Amsterdam coincided with the year’s first tulips — a colourful Netherlands was in full […]

Paying It Forward

Paying It Forward

Because Kaeru Beer believes in the influence wielded by Social Media and its latent marketing muscle, we have decided to start occasionally paying the compliment forward by randomly selecting an organisation or group from our Social Media followers. We shall spend 5 minutes briefly investigating […]

Meet your new best friend: the uKeg

Meet your new best friend: the uKeg

Kaeru Beer was introduced to the innovative GrowlerWerks uKeg yesterday.  And we’re impressed.  It originates from Portland, Oregon — of course it does! — but is available in Europe through Belgium’s Brouwland. Our love of innovation and disruption is no secret.  Our love of innovative […]

Un-untappd

Un-untappd

Who still uses Untappd?  It seems as though I speak to at least one person per day who has abandoned it, whether it’s a taproom owner who’s fed-up of beer-tickers only visiting to drink whatever’s ‘new’ — the smallest serving, of course; a free sample […]

Craft and Real Ale, and never the twain shall meet

Craft and Real Ale, and never the twain shall meet

Is it purely coincidence that the London Craft Beer Festival is held a couple of days before the city hosts CAMRA’s Great British Beer Festival?  Sceptics may see LCBF as a direct challenge to both CAMRA’s claim that their GBBF is the ‘Ultimate Beer Festival’ […]

Tiny Rebel and CAMRA at impasse over KeyKeg

Tiny Rebel and CAMRA at impasse over KeyKeg

It is disappointing to read James Beeson’s article in The Morning Advertiser concerning how CAMRA has handled Tiny Rebel’s decision to use only KeyKeg on its brewery bar at this year’s Great British Beer Festival.  CAMRA’s questioning of KeyKeg’s reliability seems unfounded because we have […]

Getting to know: Ignition Brewery — brewing with a social awareness

Getting to know: Ignition Brewery — brewing with a social awareness

South London’s Ignition Brewery is a craft beer brewery with a difference.  Whilst its Pale Ales and Porter are high-quality products — popular in the area’s pubs, bars, cafés and restaurants — it is Ignition Brewery’s social innovation and practical contribution to the local community […]