KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville
Organisations
Swinkels Circularity Index is determination to make a difference
There is a tendency to overlook what really matters in the food and drinks industry. Social media vilifies organisations for business manoeuvrings that leave consumers with a bad taste (no pun intended), and yet, peel away the layers and it is surprising which organisations are …
Jamie Oliver’s B Corp model for hospitality
Businesses operating in the food, drink and hospitality industry often consider themselves excused from having corporate social responsibility, for whatever reason. Hence there is rarely an ethical values-based mission statement driving growth and progression. The commercial world is changing rapidly, and it is an oversight …
OneCircle responds to uncertainty with vision
While robust organisations persevere through turbulent conditions, pioneers foresee coming storms and respond with innovative action to flourish and prosper. A far-sighted vision triumphs when facing actual or potential adversity. Today’s progressive drink producers are thus loyal to OneCircle, founder of the revolutionary KeyKeg and …
Grade A Cider Trustmark: independence, quality and traceability guaranteed
Strict wine laws exist to protect producers and consumers, to regulate the industry and combat fraudulent fruit juice or noxious substance adulteration. People enjoying wine expect to taste an artisan’s skill with fresh pressed grapes. Shoppers choose between fresh fruit-juice or concentrate, and the alcoholic …
Quenching European beer ladies’ thirst for a Pink Boots Society
Two-thirds of us at Kaeru Beer are female. So organisations representing ladies working in beer interest us. We applaud any inclusive venture that educates, promotes and raises awareness about what we do. Whether brewer, writer, hospitality expert, or any other industry role—we need a voice. …
Crises innovate a virtual beer industry
A Virtual Brewgaloo supplementing a physical event later in the year is a wonderful idea. Everybody needs cultural focus and social togetherness at this critical time. It’s a great opportunity. Introducing North Carolina and NC Beer to a much wider audience, national and global: North …
Too many unrelated beer industry groups cannot oversee unified success
Sustainable growth and longevity in oversaturated markets. Supporting industry rights and consumer protection that advocate responsible behaviour. And, most important: success challenging homogeny and unscrupulous monopolisation. Common concerns raised within the beer and cider industry. Heard loudest in markets lacking governance and independent self-regulation. Usually …
Innovative KeyKeg charms a pioneering Great British Beer Festival
A remarkable Great British Beer Festival sees OneCircle successfully fascinate thousands of visitors with its revolutionary KeyKeg and UniKeg sustainable keg.
Worshipping the Holy Spiritus of brewing, distilling and events
100% pure ciders, meads, distilled beverages and liqueurs, all traditionally brewed in a church. It’s not a common thing to hear. And yet, the Holy Spiritus in Sint Jansteen, Zeeland, is a brewery, distillery and events location that is open to individuals and trade. The …
The Life Cycle Analysis (LCA) of beer packaging determines its environmental impact
A common remark we hear from a variety of beer professionals is that steel kegs are much better for the environment and are the epitome of a ‘circular economy’, purely because they can be cleaned and reused. Often the remark is made either by an …
A cold, snowy Road to Cicerone Bootcamp, 2018
It’s said the first step is always the most difficult. In our case it was a 4,000-mile first step to Chicago in the spring of 2018. Difficult because our departure from Amsterdam coincided with the year’s first tulips — a colourful Netherlands was in full …
Paying It Forward
Because Kaeru Beer believes in the influence wielded by Social Media and its latent marketing muscle, we have decided to start occasionally paying the compliment forward by randomly selecting an organisation or group from our Social Media followers. We shall spend 5 minutes briefly investigating …
Meet your new best friend: the uKeg
Kaeru Beer was introduced to the innovative GrowlerWerks uKeg yesterday. And we’re impressed. It originates from Portland, Oregon — of course it does! — but is available in Europe through Belgium’s Brouwland. Our love of innovation and disruption is no secret. Our love of innovative …
Un-untappd
Who still uses Untappd? It seems as though I speak to at least one person per day who has abandoned it, whether it’s a taproom owner who’s fed-up of beer-tickers only visiting to drink whatever’s ‘new’ — the smallest serving, of course; a free sample …
Craft and Real Ale, and never the twain shall meet
Is it purely coincidence that the London Craft Beer Festival is held a couple of days before the city hosts CAMRA’s Great British Beer Festival? Sceptics may see LCBF as a direct challenge to both CAMRA’s claim that their GBBF is the ‘Ultimate Beer Festival’ …
Tiny Rebel and CAMRA at impasse over KeyKeg
It is disappointing to read James Beeson’s article in The Morning Advertiser concerning how CAMRA has handled Tiny Rebel’s decision to use only KeyKeg on its brewery bar at this year’s Great British Beer Festival. CAMRA’s questioning of KeyKeg’s reliability seems unfounded because we have …
Getting to know: Ignition Brewery — brewing with a social awareness
South London’s Ignition Brewery is a craft beer brewery with a difference. Whilst its Pale Ales and Porter are high-quality products — popular in the area’s pubs, bars, cafés and restaurants — it is Ignition Brewery’s social innovation and practical contribution to the local community …
CAMRA revitalisation: two steps forward, one step back
Kaeru Beer have been members of the UK’s Campaign for Real Ale (CAMRA) for many, many years, and we recently voted in support of a series of measures designed to update CAMRA’s Articles of Association, a series of measures that will update the organisation …
CANarchy in the USA
There’s strength in numbers. It’s proven. One brewery working with another creates a stronger bond. Many breweries collaborate with another brewery on beers, brewing and events, for example. Some breweries are acquired, and others merge to create a larger parent brewery. For whatever reason …
Our Road to Cicerone – the Bootcamp
What do the following have in common: 24 internationals wishing to learn about beer, a handful of beer experts, a couple of beer legends, 5-days in a classroom in Chicago, and plenty of beer and beer/food pairings? It is, of course, the Road to Cicerone …
The Brewers Association brings its Export Development Program (EDP) to Europe
It was great to see the Brewers Association bringing its Export Development Program (EDP) to Europe again. Astute beer lovers in Europe appreciate the quality and diversity within the US craft beer industry, yet we still hear comments from so-called beer-lovers that US craft beer …
What is the definition of a Craft Beer Brewer?
“Craft”. It’s an interesting word that we regularly use as beer-lovers, but it’s an unregulated word. Much like “Artisanal”. I could produce a beer in my garden shed and call it an Artisanal Craft Beer — nobody would argue with that description. A huge …
The Independent Craft Brewer Seal
Any discerning drinker of American Craft Beer may have recently noticed the appearance of The Independent Craft Brewer Seal logo, which may be used completely free by any Craft Beer brewer who meets the criteria specified by the Brewers Association. The popularity of Craft …