KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

News

Is Beer Festival saturation a reality?

Is Beer Festival saturation a reality?

Deciding which beer event to attend on any given weekend is becoming much more of a challenge nowadays.  Each week sees a large number of high-profile events, both nationally and internationally, competing for visitor numbers.  And it should never be a competition. It is seemingly […]

The Life Cycle Analysis (LCA) of beer packaging determines its environmental impact

The Life Cycle Analysis (LCA) of beer packaging determines its environmental impact

A common remark we hear from a variety of beer professionals is that steel kegs are much better for the environment and are the epitome of a ‘circular economy’, purely because they can be cleaned and reused. Often the remark is made either by an […]

Fine beer-drinking weather is a conflict of interest

Fine beer-drinking weather is a conflict of interest

Without the rain and the wet weather conditions we love to hate, we’d be living in a somewhat dryer world. A perpetual, ever-lengthening summer of sweltering days and warm, humid nights may be the ideal pattern of weather for the seemingly solar-powered sun-worshippers who are […]

Beer-lovers and film-buffs, caught between the tigers

Beer-lovers and film-buffs, caught between the tigers

The carpet is red. Of course it is. Movie Premieres focus attention to the big screen, but the premier events are happening in the bars, cafés and restaurants of Rotterdam during the International Film Festival Rotterdam (IFFR). Movies and Craft Beer go hand in hand, […]

Is Craft Beer becoming a spent force?

Is Craft Beer becoming a spent force?

Today’s hot-topic, albeit far from a new discussion, comes from The Burnt Out Beer Guy, in which he discusses the “consumer culture where beer doesn’t necessarily need to be great anymore. It just needs to be new.” It’s a topic for which Kaeru Beer has […]

オランダのビール業界が大騒ぎします

オランダのビール業界が大騒ぎします

オランダのビール業界が大騒ぎします! Oproer Brouwerij のバーレィワインとインペリアル・オートミールスタウトを頂きました。 このバーレィワインは凄くノミクチがよい! バーレィワインに多い独特のアルコール感が余り感じられず(だからスイスイイケます)、思わず本当にこれはバーレィワインか?と思ってしまうぐらいです。 先日彼らのビアカフェ兼レストランへお邪魔させて頂きましたが、全オーガニックのローカル食材を使ったヴィーガンフードを提供していて、とっても魅力的でクリエイティブな料理が味わえますよ!

Poland and Central Europe’s Craft Beer revolution

Poland and Central Europe’s Craft Beer revolution

Visit any international beer festival across western Europe and there is likely to be a handful of breweries from Central Europe, the Baltic states and Russia.  Even just a couple of years ago, the likelihood of encountering a brewery from Poland, Hungary, Slovenia or beyond […]

The Gentleman’s Journal names the 6 hottest craft breweries in Europe

The Gentleman’s Journal names the 6 hottest craft breweries in Europe

Congratulations to our friends at Laugar Brewery, Galway Bay Brewery and CR/AK for being named among the “6 hottest craft breweries in Europe right now” in The Gentleman’s Journal (recommended by HonestBrew), alongside Poland’s Browar Stu Mostow and France’s Popihn and Azimut Brasserie. The Basque […]

Craft and Real Ale, and never the twain shall meet

Craft and Real Ale, and never the twain shall meet

Is it purely coincidence that the London Craft Beer Festival is held a couple of days before the city hosts CAMRA’s Great British Beer Festival?  Sceptics may see LCBF as a direct challenge to both CAMRA’s claim that their GBBF is the ‘Ultimate Beer Festival’ […]

Rebalancing power in favour of independent business

Rebalancing power in favour of independent business

The march of capitalism is incessant.  Many countries that tried to halt and reverse its progress were devastated by a crippled economy as the large-scale social-experimentations in achieving parity and fairness dramatically failed.  Throughout the socioeconomic growth and collapse in these lands, however, the top-level […]