KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Food & Drink

Europe welcomes Australian sour: Farm Ale & Cider and Wild Ales

Europe welcomes Australian sour: Farm Ale & Cider and Wild Ales

It is 10,500 miles from Tasmania to Italy.  And yet, for the love of farmhouse ales, cider, mixed and wild fermentation, Tasmania’s Two Metre Tall is pleased to be making the mammoth and monumental journey to participate in Reggio Emilia’s Arrogant Sour Festival.  With 500 miles […]

Berlin excels at the Handgemacht-Brauereifest

Berlin excels at the Handgemacht-Brauereifest

Berlin excels in beer. Berlin excels in breweries. Berlin excels in beer festivals. And the 2019 spring edition of Handgemacht-Brauereifest will once again excel in Berlin. Taking its cue from the weekly Street Food market in Berlin’s KulturBrauerei — the industrial landmark in Berlin’s Prenzlauer […]

North Brabant celebrates the unforgettable apple

North Brabant celebrates the unforgettable apple

Biezenmortel’s De Vergeten Appel has an extensive appeal. Firstly, there are the cider fanatics who not only relish Dutch artisanal cider for its quality, but also cherish traditional production methods used from time immemorial — the cider-making process remains unchanged over many hundreds of years. […]

Aren’t Food Halls great?

Aren’t Food Halls great?

Aren’t Food Halls great?  Especially if there’s a Craft Beer element.  All the best cities of the world have them.  Take an abandoned industrial space with some heritage and upcycle it into a food market. Each business in the Food Hall either prepares its own […]

Visually appealing design sells Craft Beer to the unacquainted

Visually appealing design sells Craft Beer to the unacquainted

In today’s crowded market an ever-increasing number of start-up Craft Beer breweries compete for finite consumer expenditure.  Shelf-space is finite, too.  How a Craft Beer sells itself visually in a supermarket or bottle-shop is vital to success. A Craft Beer that demonstrates it understands branding […]

Paying It Forward

Paying It Forward

Because Kaeru Beer believes in the influence wielded by Social Media and its latent marketing muscle, we have decided to start occasionally paying the compliment forward by randomly selecting an organisation or group from our Social Media followers. We shall spend 5 minutes briefly investigating […]

Welcoming the Pacific Northwest to east Amsterdam

Welcoming the Pacific Northwest to east Amsterdam

Local beer is available too, but it is the welcome renaissance in Craft Beer from across the Atlantic that brings many tourists and locals alike to Grand Café Lokaal, a lively bar and restaurant in east Amsterdam that showcases the offerings of several well-respected breweries […]

Beer-lovers and film-buffs, caught between the tigers

Beer-lovers and film-buffs, caught between the tigers

The carpet is red. Of course it is. Movie Premieres focus attention to the big screen, but the premier events are happening in the bars, cafés and restaurants of Rotterdam during the International Film Festival Rotterdam (IFFR). Movies and Craft Beer go hand in hand, […]

The forgotten apple.  Remembered.  Memorised.

The forgotten apple. Remembered. Memorised.

It’s refreshing.  It’s delightfully refreshing.  It’s perfect on its own or as an accompaniment to great food.  Its literally ‘home-grown’ in the Netherlands. Dutch Cider is experiencing something of a renaissance, a resurgence of interest in the most natural (and historic) of nature’s bounty; and […]