Crises innovate a virtual beer industry

Crises innovate a virtual beer industry

A Virtual Brewgaloo supplementing a physical event later in the year is a wonderful idea. Everybody needs cultural focus and social togetherness at this critical time. It’s a great opportunity. Introducing North Carolina and NC Beer to a much wider audience, national and global: North…

2020 Vision: aesthetics, community and sociocultural value sell beer

2020 Vision: aesthetics, community and sociocultural value sell beer

Engaging packaging doesn’t imply flavoursome, superior beer.  A superb beer doesn’t need aesthetic appeal.  But misjudge design and beer sits on shelves longer than necessary.  Slapdash creativity confuses selecting-hands that avoid embellished chaos. Beer as a mere foodstuff or means to an (inebriated) end is…

Discovering a Craft Beer revolution in 34-minutes with Annie Gouk’s The North In Numbers

Discovering a Craft Beer revolution in 34-minutes with Annie Gouk’s The North In Numbers

Craft Beer narrators focusing on the hip, trendy and popular overlook business. The what, where and who ignoring the why and how statistics. So, Annie Gouk’s The North In Numbers Craft Beer Revolution Podcast is a refreshing listen. Taking northern England as an example she…

US West Coast drinkers speak Japan Craft Beer’s New Language

US West Coast drinkers speak Japan Craft Beer’s New Language

The Japanese government stimulates international demand and boosts the country’s exports. Its overseas promotions and branding platform is JETRO (external trade organization). And the Japan Food Product Overseas Promotion Center (JFOODO) handles its Craft Beer. JFOODO represents 17 Japanese craft brewers distributing across the US.…

Fragility loses the right to brew without obligation

Fragility loses the right to brew without obligation

Commerce, at its simplest, is the right to trade without obligation. Having obligation to trade without the right is less powerful, less lucrative. Two extreme opposites form a model that demonstrates antifragility. For example, breweries have the right to brew whatever they choose without obligation.…

Pathfinders and trailblazers reveal new route to taste

Pathfinders and trailblazers reveal new route to taste

Skill, talent and legwork seem less important than ever before. Do cronyism and social media’s universal popularity supersede expertise and flair? What are today’s desirable traits for a life in beer? And who are our innovative, ground-breaking peers refusing to travel a well-trodden path? Who…

Industry on the edge: Hunting Craft Beer to extinction

Industry on the edge: Hunting Craft Beer to extinction

The craft beer industry’s fragile state is a hot topic. Beer Apps driving certain consumer demands are undermining industry confidence. From the supply chain to retailer, from brewers to wholesalers, it affects everybody. Drinkers’ continual search for ‘new’ beer has created a false market. This…

Miroc Beer’s Marugame taproom reinforces Shikoku craft beer benchmark

Miroc Beer’s Marugame taproom reinforces Shikoku craft beer benchmark

Industry- and process-focused commentators entrust beer critique to taste experts. But everybody values well-rounded beer. Discovering a skilful malt and hops balance is joyous. And so, Marugame’s Miroc Beer ranks among the area’s high-profile craft beer breweries. It deserves its position. The Miroc Beer taproom’s…

2020: Sake’s year

2020: Sake’s year

Another year and a new focus on brewing, yeast and natural fermentation. The cider- and beer-lovers’ interest in special yeast production, usage and spontaneous fermentation sees sake as a logical progression. There are many similarities in process and method. And with draft Keg Sake available…

New Year’s spicy sake tradition conquering Japanese evil spirits

New Year’s spicy sake tradition conquering Japanese evil spirits

New Year’s Eve in Japan is a muted affair. Away from downtown’s neon spectacle there is little appeal at midnight for the west’s effusive, tactile rapture. Popping champagne and igniting fireworks is rare outside popular tourist hubs. And yet, the Japanese staid stereotype is a…