KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Food & Drink

Miroc Beer’s Marugame taproom reinforces Shikoku craft beer benchmark

Miroc Beer’s Marugame taproom reinforces Shikoku craft beer benchmark

Industry- and process-focused commentators entrust beer critique to taste experts. But everybody values well-rounded beer. Discovering a skilful malt and hops balance is joyous. And so, Marugame’s Miroc Beer ranks among the area’s high-profile craft beer breweries. It deserves its position. The Miroc Beer taproom’s […]

2020: Sake’s year

2020: Sake’s year

Another year and a new focus on brewing, yeast and natural fermentation. The cider- and beer-lovers’ interest in special yeast production, usage and spontaneous fermentation sees sake as a logical progression. There are many similarities in process and method. And with draft Keg Sake available […]

New Year’s spicy sake tradition conquering Japanese evil spirits

New Year’s spicy sake tradition conquering Japanese evil spirits

New Year’s Eve in Japan is a muted affair. Away from downtown’s neon spectacle there is little appeal at midnight for the west’s effusive, tactile rapture. Popping champagne and igniting fireworks is rare outside popular tourist hubs. And yet, the Japanese staid stereotype is a […]

日本酒という新たな魅惑の扉

日本酒という新たな魅惑の扉

今の世の中人々はどこに居ようとも, 自分のお気に入りの異文化を自分の住む身近な環境でお披露目する事が可能となった.  例えば, 日本の ‘寿司’ が現代において国際的料理と言える事がこの事を物語っている. 日本酒 — Sake — も今や世界規模で国際的なプレミアム価値のある飲み物として名声を拡大し続けている.  これは間違いない事実だ.  長い歴史を持ち, 東アジア特有の並行複発酵という手法で造られるこの飲み物は日本という文化や味を象徴するに実に代表的と言える. Sake Passion はベルギー南東部, ルクセンブルグにほぼ近い Fouches で, 日本酒輸入並びに販売代理店を行っている.  キュレーターの如く選び抜いた高品質の日本酒を扱うのは Vincent と Florence の ‘日本酒大使’ の2人.  彼らの旅は 2010年 に始まった.  Vincent はベルギー人として数少ない日本酒の達人の資格を持つ1人でもある. 二人は年に1度日本へ足を運び, 一つ一つ酒蔵を訪れ彼らの目と舌でこれだ!と感じた酒を選び抜く.  これらの中から更に選ばれた酒が今回 BXL にてお目見えとなるのだが, 今回は特に料理とのペアリングに焦点を定めた酒達が披露される. クラフトビールのフェスティバルという場でリアルな日本酒を味わう事が出来る機会は, 海外ではなかなかない. 日本酒は実に奥深く, 味わえば味わうほど益々虜となるだろう. 2人が選び抜いた日本酒達を是非ともこの機会に知って欲しい, そして舌の肥えたクラフトビールファン達が日本酒という新たな魅惑の扉を開いてくれるよう, […]

Europe welcomes Australian sour: Farm Ale & Cider and Wild Ales

Europe welcomes Australian sour: Farm Ale & Cider and Wild Ales

It is 10,500 miles from Tasmania to Italy.  And yet, for the love of farmhouse ales, cider, mixed and wild fermentation, Tasmania’s Two Metre Tall is pleased to be making the mammoth and monumental journey to participate in Reggio Emilia’s Arrogant Sour Festival.  With 500 miles […]

Berlin excels at the Handgemacht-Brauereifest

Berlin excels at the Handgemacht-Brauereifest

Berlin excels in beer. Berlin excels in breweries. Berlin excels in beer festivals. And the 2019 spring edition of Handgemacht-Brauereifest will once again excel in Berlin. Taking its cue from the weekly Street Food market in Berlin’s KulturBrauerei — the industrial landmark in Berlin’s Prenzlauer […]

North Brabant celebrates the unforgettable apple

North Brabant celebrates the unforgettable apple

Biezenmortel’s De Vergeten Appel has an extensive appeal. Firstly, there are the cider fanatics who not only relish Dutch artisanal cider for its quality, but also cherish traditional production methods used from time immemorial — the cider-making process remains unchanged over many hundreds of years. […]

Aren’t Food Halls great?

Aren’t Food Halls great?

Aren’t Food Halls great?  Especially if there’s a Craft Beer element.  All the best cities of the world have them.  Take an abandoned industrial space with some heritage and upcycle it into a food market. Each business in the Food Hall either prepares its own […]

Visually appealing design sells Craft Beer to the unacquainted

Visually appealing design sells Craft Beer to the unacquainted

In today’s crowded market an ever-increasing number of start-up Craft Beer breweries compete for finite consumer expenditure.  Shelf-space is finite, too.  How a Craft Beer sells itself visually in a supermarket or bottle-shop is vital to success. A Craft Beer that demonstrates it understands branding […]

Paying It Forward

Paying It Forward

Because Kaeru Beer believes in the influence wielded by Social Media and its latent marketing muscle, we have decided to start occasionally paying the compliment forward by randomly selecting an organisation or group from our Social Media followers. We shall spend 5 minutes briefly investigating […]