KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville
Festivals
Three cheers to the return of the much-missed Helders Bier Festival
The Helders Bier Festival’s return in 2022 is a much-anticipated event, a highlight on the Dutch-beer calendar. For two days in September, Den Helder plays host to a well-curated gathering of local, national and international breweries at Theater de Kampanje in the Willemsoord Quarter — …
Warsaw Beer Festival returns with originality and freshness
Something special returns. Few beer festivals leave a more striking impression on visitors than the Warsaw Beer Festival. It excels with ease in every area. For seasoned beer travellers the unique experience is hard to beat — anywhere. Many other so-called ‘events’ pale in comparison. …
Crises innovate a virtual beer industry
A Virtual Brewgaloo supplementing a physical event later in the year is a wonderful idea. Everybody needs cultural focus and social togetherness at this critical time. It’s a great opportunity. Introducing North Carolina and NC Beer to a much wider audience, national and global: North …
Beer festivals learn to sustain steady growth
A credible beer festival’s strength is learning. A doomed beer festival will continue with its failings, regardless. A convincing beer festival will learn and succeed with sustained steady growth. And inevitable lessons to learn follow a beer festival’s first couple of years. As its popularity …
KeyKeg International Beer Festival’s exclusive fresh quality prestige
Den Helder’s Theater de Kampanje hosts OneCircle’s red-carpet moment for a 3rd year, KeyKeg and UniKeg’s fresh top-quality beer winning drinkers’ approval.
Warszawski Festiwal Piwa reveals secret to remarkable beer festivals
Warszawski Festiwal Piwa reveals secret to remarkable beer festivals.
Poland’s craft beer scene captivates Warszawski Festiwal Piwa visitors
(Originally published 10th October 2018) Twice a year around 20,000 people gather at Warsaw Legia‘s Municipal Stadium VIP zone. Warszawski Festiwal Piwa: Polish craft beer and breweries’ 3-day celebration. What are Warszawski Festiwal Piwa’s highlights? Warszawski Festiwal Piwa (WFP) stands tall among Poland and central …
High-flying global breweries characterise What’s Brewing in Stavanger
Visitors to Southwest Norway’s Stavanger adore the harbourside vista across Byfjorden fjord. The appeal complementing the city centre’s original, protected Norwegian architecture. Norway’s third largest city knows how to celebrate culture and heritage. Yet it’s What’s Brewing enticing the beer world to Stavanger. What’s Brewing …
Dreamy charm and beer entertaining Utrecht at Mother’s Finest Festival
The heavens smiled on Utrecht for a second year. Glorious weather shining on Janskerkhof. Sun wrapping Mother’s Finest Festival in an early autumnal blanket of radiance. And visitors basked in its warmth on day one of three at the city’s annual gathering of beer, food …
Den Helder greets KeyKeg International Beer Festival’s circular economy
Den Helder’s KeyKeg International Beer Festival seduces locals and beer enthusiasts each autumn. The innovative KeyKeg and UniKeg sustainable kegs on display fascinate visitors and represent OneCircle’s circular economy commitment. The event showcases the trailblazing producer’s vitality, energy and environmental motivation. The hardworking team representing …
Revolutionary KeyKeg International Beer Festival daring to be unique
(Originally published 12 Sep 2018) When new products change established norms, it’s innovation. Unexpected innovation is revolutionary, whereas improving something familiar is an evolutionary step. Futuristic concepts rarely revolutionise because they remain theoretical ideas, albeit original and unique. Innovation thinks in a new way. Innovation …
Enjoy Utrecht’s proud family kinship at Mother’s Finest Beer Festival
Would mother disapprove? Three days enjoying 25 national and international breweries’ craft beer, hearty food, and music and local DJs? What’s the problem? No, mother enthusiastically approves. She’s progressively modern. What is Mother’s Finest Beer Festival? Mother’s Finest Beer Festival presents Utrecht with an annual …
KeyKeg’s emergent beer festival memorably reinvents established models
(Originally published 3 Oct 2018) Den Helder evokes different ideas in different people. It’s a port city to the Dutch, the Royal Netherlands Navy’s operational centre. Most tourists visit Den Helder en route to Texel, the nearby wildlife and leisure pursuit island. Although many delay …
Magnificent seven to dominate at triumphant celebratory Van Moll Fest
Either wait twenty years to celebrate Van Moll Fest’s Silver Anniversary or congratulate Van Moll now on its festival’s Wooden Anniversary. Five years of success. Let’s extrapolate the success of Van Moll Fest 2039 from its triumphs and reputation gained over the past four years. …
Do you desire Walhalla’s divine nectar of gods at BXLBeerFest?
A heavenly brewery from the Netherlands makes its debut Belgian festival appearance at the end of August. Walhalla Craft Beer is among Amsterdam’s foremost independent craft beer breweries. The Valkyries have selected well. The angelic taste of celestial beer is not only reserved for afterlife …
Prominent breweries lure Utrecht’s beer-drinkers to Mother’s Finest
(Originally published on 18 August 2018) Rare international visitors on Europe’s summer beer circuit participate at Mother’s Finest Festival alongside respected Netherlands’ breweries. Besides a few notable absences, the Dutch beer list comprehensively forms a who’s who of the country’s top beer producers. This painstakingly …
Berlin Beer Week’s innovative closing party was a festival of festivals
It feels exclusive. The closing party at Berlin Beer Week has the vibe of a private party. It’s a pool party and a beach party. It is fantastic. Festival2 has gathered many respected beer festivals from across Europe in a unique urban setting for a …
Reasons not to miss awesome BXLBeerFest
BXLBeerFest is an annual 2-day craft beer festival held in the city of Brussels at the end of August. It focuses only on independent breweries and it showcases the best of the city’s beer culture. It also welcomes some top international breweries. BXLBeerFest also demonstrates …
How a top sour beer event successfully introduces tradition to modern classics
How does an event find itself a major contender for the title of world’s best sour beer festival? It must welcome a carefully selected mixture of the old and the new. Participating breweries from across Europe, Australia, Canada and the USA will be the best …
Poblenou: the Beer World’s Fair, with added beach and sun
30,000 craft beer-lovers cannot be wrong! And having consumed a voracious 13,000 litres of beer over 3-days in 2018, thirsty anticipation is high for the 2019 event. Held on 5th, 6th and 7th July in Barcelona’s Poblenou Park, next to Bogatell Beach, the eight edition …
A beer and cider festival that defines summer
Some things define a summer. Strawberries and cream. Long, balmy evenings sipping something delightful as the sun finally dips its head beyond the horizon. Seagulls snatching ice cream from unsuspecting children at the beach. Relishing a drink or two that contains ice cubes and a …
2019年6月7～8日, UKはブリストルへ!
2019年6月7～8日, UKはブリストルへ! Celebrating Beer, Creativity, and Bristol! この週末にはイギリスのブリストルにてクラフトビアフェスティバルが開催されます. Bristol Craft Beer Festival 2019 Back on Bristol’s Harbourside! Bristol と言えば, 港街, 学生で有名な街, そしてつい先日日本でも話題になったあの Banksy の街!ですね. 過去に一度訪れたことがありますが, 今回はクラフトビアフェスティバルで再び訪問することとなりました. 40+ Breweries! 今回はお手伝いもさせて頂くので, グビグビと飲み続けるわけにはいきませんが, Lineup はまたまた素晴らしいことになっております. 現在 UK には本当に素晴らしいクラフトビア醸造所が沢山ありますが, 本参加者達はその中でもかなりの実力派と言えます. そして UK だけではありあません!欧州各国, そしてさらには海を渡ってアメリカ, カナダからも兵達が参戦です. The best of Bristol’s …
How to welcome people to an event for forward-thinkers and progressive-drinkers
The UK’s premier travelling beer festival arrives in one of the UK’s premier cities on 7th and 8th June. Bristol is a forward-thinking, cutting-edge and happening city with an equally progressive population that relishes great beer and ground-breaking events. Following its recent success in Edinburgh, …
Expect Sour Beer passion and values to be high at the Arrogant Sour Festival
Sour Beer is wrongly perceived to be a young upstart, a rebel, and an unwelcome diversion for the purists who favour something traditional and unchallenging. Sour Beers are in fact some of the oldest and most traditionally recognised beer styles — the very birth of …
Berlin excels at the Handgemacht-Brauereifest
Berlin excels in beer. Berlin excels in breweries. Berlin excels in beer festivals. And the 2019 spring edition of Handgemacht-Brauereifest will once again excel in Berlin. Taking its cue from the weekly Street Food market in Berlin’s KulturBrauerei — the industrial landmark in Berlin’s Prenzlauer …
A festival of festivals in the city of beer
For decades Munich has been the de facto destination for beer tourists who visit Germany in search of many of the world’s best beer styles, most notably the variety of Bavarian lagers. However, Berlin is rapidly becoming the destination for beer-lovers who seek craft brews …
Warszawski Festiwal Piwa’s diamond edition — a gem of a beer festival
The great and the good of the Polish beer world descend upon the Legia Warsaw Municipal Stadium between 4th–6th April, 2019 for the tenth edition of the Warszawski Festiwal Piwa. Over 50 of the best new and established Craft Beer brewers will take-over three floors …
Barcelona Beer Festival 2019 — Catalonian Artisanal Beer at its best
The eighth edition of a leading event on the European Beer Festival scene, Barcelona Beer Festival 2019 goes from strength to strength. Not only in the quality of beer, food, music, cultural and gastronomic lectures, but also in the representation of beer-industry professionals and their …
今年もやって参ります, バルセロナで開催される Barcelona Beer Festival 2019!
本年度は3月15日 (金) から17日 (日) 迄, 3日間に渡り欧州内に限らず世界中からのクラフトビアが集結する, 正に祭典と呼ぶに相応しい1年に1度のビアカーニバル. 毎年ビアビジネスに携わる人たちの為のブースも設けられ, ホップ / モルト / イーストといったビア造りに不可欠な材料は勿論の事, Keg からビアタンク, ♪ 大きなものから小さなものまで ♪ ビアを造り上げるに必要不可欠な全ての醸造機器諸々, さらにはロゴシールやビアマットを扱う会社まで! といった風に痒い所まで手が届く! と, まさにビア業界で働いていなくともこの業界を知りたい人にももってこい!, つまりは色々と網羅されているビアフェスなのです. 目玉と言うべきは, 既に色々な噂を聞きつけかけつけた Beer Geek 達にとっては勿論の事, 新たなるビアワールドの門を叩き, クラフトビアの世界に酔いしれるべく参戦する newcomer 達がワクワクせずにはいられない (要するに誰もが待ち構えている) 「Meet The Brewer!」 = つまりは世界中から招待された素晴らしき Brewery の Brewer 達との密会, 一枠2時間という限られた時間でのビア提供であります! そしてこのわずかな時間内で, …
A beer festival is all the world
“I’d like to ask your help,” urged a mischievous John Lennon in 1963 at the Queen’s annual Royal Variety Performance. “Would the people in the cheaper seats clap your hands? And the rest of you, if you’ll just rattle your jewellery.” And so, the leveller …
Beer-lovers and film-buffs, caught between the tigers
The carpet is red. Of course it is. Movie Premieres focus attention to the big screen, but the premier events are happening in the bars, cafés and restaurants of Rotterdam during the International Film Festival Rotterdam (IFFR). Movies and Craft Beer go hand in hand, …
The Flink Gegist Festival flourishes at Delft’s grandest fraternity
Originally published: Sunday 13 Jan 2019 Beer lovers in the Netherlands have every reason to attend Delft’s Flink Gegist Festival, the winter edition of which is held this year for the first time in the city’s most famous student fraternity, the Virgiel, a labyrinthine edifice …
And I’m hungry like the Canis, #BCBF2018
Duran Duran told us they were Hungry Like The Wolf. A situation familiar to any beer drinker whose “mouth is alive with juices like wine“. Antwerp’s most famous beer-dog, Billie, the eponymous French Bulldog after which both the Craft Beer Fest and Bier Kafétaria is …
Roll up, roll up for the greatest show on earth: selected musings from the Beer Circus 2018
AF Brew Within a minute or two of the doors opening at Borefts Beer Circus 2018, the queue for Saint Petersburg, Russia’s AF Brew stretched out of the door, through the crowds, down the street and into the next city — or so it felt. …
Warszawski Festiwal Piwa — a benchmark in success
It is extremely difficult not to compare WFP9 — the ninth edition of the Warszawski Festiwal Piwa — with other beer festivals. The focus of WFP9 is beer and its many wonderful, varied flavours, and that what made the event so popular: WFP9 offers everything …
ポーランドで本格的なお握り！
Warszawski Festiwal Piwa にて、なんとお握り屋さんに遭遇です！ Pani Onigiriはワルシャワにあるお握り屋さん、ヴェトナム産コシヒカリを使用した限りなく日本のお握りに近いお米の炊き方、塩加減にびっくり！ コンビニで販売しているような綺麗なラッピングに、ちゃんとそれぞれの味を示すシールを付けて、ヴェジタリアンとノンヴェジタリアンのお握りを販売されています。 私は2日連続で、「サケ」「枝豆」を、後「梅干し」「ウォールナッツ味噌」「豆腐」を購入！ どれもとっても美味しく頂きました。ポーランドでこんな本格的な🍙に出会えるとは感涙。 枝豆が売り切れていた時も、即座に目の前で綺麗に作って下さいました。 お店の方々もポーランドの方たちでしたが、とってもフレンドリーで🍙愛を感じましたよ！ これからも頑張ってくださいね！
Poland and Central Europe’s Craft Beer revolution
Visit any international beer festival across western Europe and there is likely to be a handful of breweries from Central Europe, the Baltic states and Russia. Even just a couple of years ago, the likelihood of encountering a brewery from Poland, Hungary, Slovenia or beyond …
BXLBeerFest returns to Brussels for a second time this weekend
Belgium. A country synonymous with unique beer and beer-styles. One of the few countries placed at the pinnacle of beer culture by drinkers throughout the world; few can deny Belgium is a byword for authenticity and quality. It is unsurprising, therefore, that Belgian beer festivals …
Craft and Real Ale, and never the twain shall meet
Is it purely coincidence that the London Craft Beer Festival is held a couple of days before the city hosts CAMRA’s Great British Beer Festival? Sceptics may see LCBF as a direct challenge to both CAMRA’s claim that their GBBF is the ‘Ultimate Beer Festival’ …
Tiny Rebel and CAMRA at impasse over KeyKeg
It is disappointing to read James Beeson’s article in The Morning Advertiser concerning how CAMRA has handled Tiny Rebel’s decision to use only KeyKeg on its brewery bar at this year’s Great British Beer Festival. CAMRA’s questioning of KeyKeg’s reliability seems unfounded because we have …
Flink Gegist: A well-fermented beer festival
Flink Gegist is not merely the go-to place for a great selection of beer in the Dutch city of Delft—yes, the home of Delftware—but it is also the bottle shop after which the eponymous biannual craft beer festival is named. Flink Gegist translates to something …
A special year: Noord-Hollands Bierfestival
The building of Alkmaar’s Grote or Sint-Laurenskerk church was completed in 1518, making 2018 its quincentenary, its quincentennial birthday — it’s 500-years old. Beer was already celebrating a history of about 4,500 years when the church was built, so holding the Dutch Beer Consumer PINT’s …
Utrecht revels in great beer and cider
Considering it was Bier en cider festival Utrecht’s first year, it is difficult to believe the event is not already an annual mainstay of the Utrecht beer- and cider-year. Many beer-events try very hard. Many beer-events fail very spectacularly. Bier en cider festival Utrecht succeeds …
A tale of Apes and KeyKegs
The 1940s design team behind Italian scooter manufacture Piaggio’s Ape had great foresight in conceiving something that is not merely adopted as a modern-day craft beer icon, but has the precise dimensions to carry a handful of KeyKegs in refrigerated comfort. Visit a beer festival …
The Great British Non-Alcohol Beer Festival
Changes are indeed afoot at CAMRA, yet this is perhaps not the momentous shift in policy and wider beer or cider inclusion that many CAMRA members recently voted for (and some voted against). Welcoming non-alcohol beer to its Great British Beer Festival is a great …
International anticipation is high for the Noord-Hollands Bierfestival
Anticipation is high for this Saturday’s Noord-Hollands Bierfestival organised by PINT, the Dutch Beer Consumer Association. The large province of North Holland (in the coastal northwest) is perhaps one of the country’s most visited provinces because it contains the towns and cities of Amsterdam, Alkmaar, …
Cider and Perry lovers head to Rotterdam’s Cider Festival
If anybody was still unconvinced about the amount of interest in artisanal cider, all doubts were answered by visiting the Fenix Food Factory in Rotterdam at the beginning of June. A widespread fascination in cider (which also includes perry) generates a lot of awareness about …
Congratulations of the fourth anniversary, Kaapse Brouwers
Rotterdam is where the Netherlands meets the world. Schiphol airport may be the country’s most visible international gateway, but for over 130-years or more passengers and goods have been arriving and departing on ships from Rotterdam, still one of the largest and busiest ports in …
Water as contraband at beer festivals
It is unethical for a beer festival to treat water as contraband. It is a severe lack of social responsibility to prohibit potable (safe to drink) water. It is reckless behaviour to encourage the consumption of alcohol whilst simultaneously being negligent about visitors’ health by …
The ramblings of a visitor to the 8th PINT Utrechtse Bierbrouwers Festival
Located on a strip of land between the Amsterdam-Utrecht railway and the Amsterdam–Rhine Canal, the venue for the 8th Utrechtse Bierbrouwers Festival (UBBF) initially appears to be inconveniently located in a somewhat sleepy backwater far from the city centre. Arriving by public transport could be …
American Craft Beer Week
American Craft Beer Week is once again upon us and in full swing till Sunday, 20th May. This year is the 13th such event since the Brewers Association decided to shift the month-long American Beer Month into a compact, targeted week of events with a …
An exception list of ciders and perries for Reading
It’s hard to deny. The Real Cider and Real Perry list for this weekend’s cider and perry extravaganza in Reading is exceptional. Pop by to try some delicious beverages produced from the very best things nature has to offer. https://readingbeerfestival.org.uk/ PERRY Berkshire Tutts Clump Farmhouse …
Disruptive Weather Plan Thwarted in Sin City
The weather’s plan to disrupt this weekend’s Great Vegas Festival of Beer is thwarted. The weather deities are unfavourably watching proceedings in Sin City and have decided to unleash gale-force winds in order to disrupt this weekend’s Great Vegas Festival of Beer. However, the organisers …
Italian Grape Ale
One of the nicest beers we have never tasted is perhaps an Italian Grape Ale, officially recognised as a beer style by the Beer Judge Certification Program (BJCP) a few years ago. And much like the early days of many other well-known beer styles …
The Ultimate Beer Festival?
Throughout its 131 years, London’s Olympia exhibition centre has seen many sporting, music and corporate events, and many legends (and dogs) have entertained the masses beneath the massive roof of glass and steel. Olympia has hosted the majority of CAMRA’s Great British Beer Festivals …
Milan. One city. Four days. Two Beer Festivals .
Milan. One city. Four days. Two Beer Festivals that differ from each other in quite distinct ways. With a city-centre location, a short stroll from Milan Central Station, the Lombardia Beer Fest offers free entry, whereas the IBF (Italia Beer Festival) is held in the …
Excitement abounds at the prospect of another Borefts Bier Festival
Kaeru Beer is once again excited by the prospect of yet another year of fun, enjoyable conversation, wonderful beers, excellent people and memories to cherish. Brouwerij de Molen’s Borefts Bier Festival is a benchmark against which other international beer festivals can always be compared, since …