KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville
Events
Three cheers to the return of the much-missed Helders Bier Festival
The Helders Bier Festival’s return in 2022 is a much-anticipated event, a highlight on the Dutch-beer calendar. For two days in September, Den Helder plays host to a well-curated gathering of local, national and international breweries at Theater de Kampanje in the Willemsoord Quarter — …
Warsaw Beer Festival returns with originality and freshness
Something special returns. Few beer festivals leave a more striking impression on visitors than the Warsaw Beer Festival. It excels with ease in every area. For seasoned beer travellers the unique experience is hard to beat — anywhere. Many other so-called ‘events’ pale in comparison. …
Crises innovate a virtual beer industry
A Virtual Brewgaloo supplementing a physical event later in the year is a wonderful idea. Everybody needs cultural focus and social togetherness at this critical time. It’s a great opportunity. Introducing North Carolina and NC Beer to a much wider audience, national and global: North …
US West Coast drinkers speak Japan Craft Beer’s New Language
The Japanese government stimulates international demand and boosts the country’s exports. Its overseas promotions and branding platform is JETRO (external trade organization). And the Japan Food Product Overseas Promotion Center (JFOODO) handles its Craft Beer. JFOODO represents 17 Japanese craft brewers distributing across the US. …
Beer Geeks brew social awareness at Jopen
Beer’s image has undergone a dramatic revamp over recent decades. The loutish, laddish perception is no longer applicable. Beer has a social conscience. The preferred beverage for modern, socially conscious consumers. Beer remains at the heart of much social interaction. Its relationship with drinkers, however, …
KeyKeg International Beer Festival’s exclusive fresh quality prestige
Den Helder’s Theater de Kampanje hosts OneCircle’s red-carpet moment for a 3rd year, KeyKeg and UniKeg’s fresh top-quality beer winning drinkers’ approval.
Kaeru Beer’s appearance at 11. Warszawski Festiwal Piwa | 11th Warsaw Beer Festival
BEER AROUND THE WORLD Kaeru Beer will be appearing on the Main Stage at 11. Warszawski Festiwal Piwa | 11th Warsaw Beer Festival — Thursday, 24 October 2019 from 20:00-21:00 — talking with Michał Janiak (Małe Piwo FM) about beer culture and processes around the …
Lay ee odl lay ee odl lay hee hoo! The annual clatter of hooves on cobbled streets
The hills are alive. We know that. Rodgers and Hammerstein told us. There’s a lonely goatherd high on a hill who is heard by the men drinking beer with the foam afloat. Whilst the sound of music may be resonating through the hills, it is …
Poblenou: the Beer World’s Fair, with added beach and sun
30,000 craft beer-lovers cannot be wrong! And having consumed a voracious 13,000 litres of beer over 3-days in 2018, thirsty anticipation is high for the 2019 event. Held on 5th, 6th and 7th July in Barcelona’s Poblenou Park, next to Bogatell Beach, the eight edition …
A beer and cider festival that defines summer
Some things define a summer. Strawberries and cream. Long, balmy evenings sipping something delightful as the sun finally dips its head beyond the horizon. Seagulls snatching ice cream from unsuspecting children at the beach. Relishing a drink or two that contains ice cubes and a …
2019年6月7～8日, UKはブリストルへ!
2019年6月7～8日, UKはブリストルへ! Celebrating Beer, Creativity, and Bristol! この週末にはイギリスのブリストルにてクラフトビアフェスティバルが開催されます. Bristol Craft Beer Festival 2019 Back on Bristol’s Harbourside! Bristol と言えば, 港街, 学生で有名な街, そしてつい先日日本でも話題になったあの Banksy の街!ですね. 過去に一度訪れたことがありますが, 今回はクラフトビアフェスティバルで再び訪問することとなりました. 40+ Breweries! 今回はお手伝いもさせて頂くので, グビグビと飲み続けるわけにはいきませんが, Lineup はまたまた素晴らしいことになっております. 現在 UK には本当に素晴らしいクラフトビア醸造所が沢山ありますが, 本参加者達はその中でもかなりの実力派と言えます. そして UK だけではありあません!欧州各国, そしてさらには海を渡ってアメリカ, カナダからも兵達が参戦です. The best of Bristol’s …
How to welcome people to an event for forward-thinkers and progressive-drinkers
The UK’s premier travelling beer festival arrives in one of the UK’s premier cities on 7th and 8th June. Bristol is a forward-thinking, cutting-edge and happening city with an equally progressive population that relishes great beer and ground-breaking events. Following its recent success in Edinburgh, …
Europe welcomes Australian sour: Farm Ale & Cider and Wild Ales
It is 10,500 miles from Tasmania to Italy. And yet, for the love of farmhouse ales, cider, mixed and wild fermentation, Tasmania’s Two Metre Tall is pleased to be making the mammoth and monumental journey to participate in Reggio Emilia’s Arrogant Sour Festival. With 500 miles …
Expect Sour Beer passion and values to be high at the Arrogant Sour Festival
Sour Beer is wrongly perceived to be a young upstart, a rebel, and an unwelcome diversion for the purists who favour something traditional and unchallenging. Sour Beers are in fact some of the oldest and most traditionally recognised beer styles — the very birth of …
Berlin excels at the Handgemacht-Brauereifest
Berlin excels in beer. Berlin excels in breweries. Berlin excels in beer festivals. And the 2019 spring edition of Handgemacht-Brauereifest will once again excel in Berlin. Taking its cue from the weekly Street Food market in Berlin’s KulturBrauerei — the industrial landmark in Berlin’s Prenzlauer …
North Brabant celebrates the unforgettable apple
Biezenmortel’s De Vergeten Appel has an extensive appeal. Firstly, there are the cider fanatics who not only relish Dutch artisanal cider for its quality, but also cherish traditional production methods used from time immemorial — the cider-making process remains unchanged over many hundreds of years. …
A festival of festivals in the city of beer
For decades Munich has been the de facto destination for beer tourists who visit Germany in search of many of the world’s best beer styles, most notably the variety of Bavarian lagers. However, Berlin is rapidly becoming the destination for beer-lovers who seek craft brews …
A cold, snowy Road to Cicerone Bootcamp, 2018
It’s said the first step is always the most difficult. In our case it was a 4,000-mile first step to Chicago in the spring of 2018. Difficult because our departure from Amsterdam coincided with the year’s first tulips — a colourful Netherlands was in full …
Beer-lovers and film-buffs, caught between the tigers
The carpet is red. Of course it is. Movie Premieres focus attention to the big screen, but the premier events are happening in the bars, cafés and restaurants of Rotterdam during the International Film Festival Rotterdam (IFFR). Movies and Craft Beer go hand in hand, …
The Flink Gegist Festival flourishes at Delft’s grandest fraternity
Originally published: Sunday 13 Jan 2019 Beer lovers in the Netherlands have every reason to attend Delft’s Flink Gegist Festival, the winter edition of which is held this year for the first time in the city’s most famous student fraternity, the Virgiel, a labyrinthine edifice …
Celebrate Craft Beer’s Ruby Anniversary with the Tar Heel State’s Finest
Which event celebrates its 40th anniversary in 2019? Which monumental occasion kickstarted a Craft Beer revolution? Before this milestone the world of beer was very different. Imagine it. A handful of breweries . A small number of beer styles. A tiny fraction of the choice …
So, what exactly is Glühbier?
What is more heart-warming than a tipple of Glühwein at a traditional Christmas Market? We all overindulge in delicious red wine, heated and mixed with fruits, sugars and spices. There is nothing better on a cold winter’s day. Or so it seems. We’re familiar with …
And I’m hungry like the Canis, #BCBF2018
Duran Duran told us they were Hungry Like The Wolf. A situation familiar to any beer drinker whose “mouth is alive with juices like wine“. Antwerp’s most famous beer-dog, Billie, the eponymous French Bulldog after which both the Craft Beer Fest and Bier Kafétaria is …
Beer is knocked out of the World Cup earlier than expected
Is anybody surprised by the reports coming out of Russia that beer-supplies are running low? Even without experience in capacity planning or event organisation and management, it is not difficult to foresee that a World Cup tournament will attract hundreds and thousands of beer-drinking football …
No Craft Beer fixture for the World Cup
Russia is a country that seemingly enjoys the mystery that surrounds it. It enjoys the appearance of impenetrability. World politics is a game in which participation is more important than a victory. Stage-managed democracy is its public image. In less than 48-hours the eyes of …
American Craft Beer Week
American Craft Beer Week is once again upon us and in full swing till Sunday, 20th May. This year is the 13th such event since the Brewers Association decided to shift the month-long American Beer Month into a compact, targeted week of events with a …
A happy and hoppy NATIONAL BEER DAY…
…if you’re in the USA, that is! April 7th, 1933. Whilst not exactly celebrating the ratification of the 21st Amendment, and thus ending Prohibition — that was December 5th, 1933 — this day marked a final nail in the coffin for the ban on …
Our Road to Cicerone – the Bootcamp
What do the following have in common: 24 internationals wishing to learn about beer, a handful of beer experts, a couple of beer legends, 5-days in a classroom in Chicago, and plenty of beer and beer/food pairings? It is, of course, the Road to Cicerone …
Drowning in a flood of porter
It’s the stuff dreams are made of. It’s made of the stuff of dreams. Porter, that is: a sea of porter. Thanks to the guys at Birrificio Bosco Grosso for introducing me to a beer-fact I was blissfully (and ignorantly) unaware of, a beer fact …
The legend of Travis the trout and the widowed countess
With the current propensity towards myth and legend, it is unsurprising that heroes and villains, monsters and demons are prevalent in the worlds of cinema, televisions and animation, despite existing in literature for hundreds of years. I eagerly await the appearance of a storyline involving …
Getting to know: HappyFace Beers
The flags are resolute in making a declaration. Badass Brewing! Badass the brewing may be, and the beers may be fuelled by megawatts of power, but there’s little attitude suggestive of a badass in all-round nice-guy, Rob Zwaan, brewer at HappyFace Beers. Standing literally …
An Irish tale of a wrongful accusation
Growing up on the wrong side of the tracks I heard many rumours of people with low-incomes “fiddling” the utility services — meaning they stole gas and electricity by swapping around the input and output of the meter. The more energy they used, the cheaper …