KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Events

Lay ee odl lay ee odl lay hee hoo!  The annual clatter of hooves on cobbled streets

Lay ee odl lay ee odl lay hee hoo! The annual clatter of hooves on cobbled streets

The hills are alive.  We know that.  Rodgers and Hammerstein told us.  There’s a lonely goatherd high on a hill who is heard by the men drinking beer with the foam afloat.  Whilst the sound of music may be resonating through the hills, it is […]

Poblenou: the Beer World’s Fair, with added beach and sun

Poblenou: the Beer World’s Fair, with added beach and sun

30,000 craft beer-lovers cannot be wrong!  And having consumed a voracious 13,000 litres of beer over 3-days in 2018, thirsty anticipation is high for the 2019 event.  Held on 5th, 6th and 7th July in Barcelona’s Poblenou Park, next to Bogatell Beach, the eight edition […]

A beer and cider festival that defines summer

A beer and cider festival that defines summer

Some things define a summer.  Strawberries and cream.  Long, balmy evenings sipping something delightful as the sun finally dips its head beyond the horizon.  Seagulls snatching ice cream from unsuspecting children at the beach. Relishing a drink or two that contains ice cubes and a […]

2019年6月7~8日, UKはブリストルへ!

2019年6月7~8日, UKはブリストルへ!

2019年6月7~8日, UKはブリストルへ! Celebrating Beer, Creativity, and Bristol! この週末にはイギリスのブリストルにてクラフトビアフェスティバルが開催されます. Bristol Craft Beer Festival 2019 Back on Bristol’s Harbourside! Bristol と言えば, 港街, 学生で有名な街, そしてつい先日日本でも話題になったあの Banksy の街!ですね. 過去に一度訪れたことがありますが, 今回はクラフトビアフェスティバルで再び訪問することとなりました. 40+ Breweries! 今回はお手伝いもさせて頂くので, グビグビと飲み続けるわけにはいきませんが, Lineup はまたまた素晴らしいことになっております. 現在 UK には本当に素晴らしいクラフトビア醸造所が沢山ありますが, 本参加者達はその中でもかなりの実力派と言えます. そして UK だけではありあません!欧州各国, そしてさらには海を渡ってアメリカ, カナダからも兵達が参戦です. The best of Bristol’s […]

How to welcome people to an event for forward-thinkers and progressive-drinkers

How to welcome people to an event for forward-thinkers and progressive-drinkers

The UK’s premier travelling beer festival arrives in one of the UK’s premier cities on 7th and 8th June. Bristol is a forward-thinking, cutting-edge and happening city with an equally progressive population that relishes great beer and ground-breaking events.  Following its recent success in Edinburgh, […]

Europe welcomes Australian sour: Farm Ale & Cider and Wild Ales

Europe welcomes Australian sour: Farm Ale & Cider and Wild Ales

It is 10,500 miles from Tasmania to Italy.  And yet, for the love of farmhouse ales, cider, mixed and wild fermentation, Tasmania’s Two Metre Tall is pleased to be making the mammoth and monumental journey to participate in Reggio Emilia’s Arrogant Sour Festival.  With 500 miles […]

Expect Sour Beer passion and values to be high at the Arrogant Sour Festival

Expect Sour Beer passion and values to be high at the Arrogant Sour Festival

Sour Beer is wrongly perceived to be a young upstart, a rebel, and an unwelcome diversion for the purists who favour something traditional and unchallenging.  Sour Beers are in fact some of the oldest and most traditionally recognised beer styles — the very birth of […]

Berlin excels at the Handgemacht-Brauereifest

Berlin excels at the Handgemacht-Brauereifest

Berlin excels in beer. Berlin excels in breweries. Berlin excels in beer festivals. And the 2019 spring edition of Handgemacht-Brauereifest will once again excel in Berlin. Taking its cue from the weekly Street Food market in Berlin’s KulturBrauerei — the industrial landmark in Berlin’s Prenzlauer […]

North Brabant celebrates the unforgettable apple

North Brabant celebrates the unforgettable apple

Biezenmortel’s De Vergeten Appel has an extensive appeal. Firstly, there are the cider fanatics who not only relish Dutch artisanal cider for its quality, but also cherish traditional production methods used from time immemorial — the cider-making process remains unchanged over many hundreds of years. […]

A festival of festivals in the city of beer

A festival of festivals in the city of beer

For decades Munich has been the de facto destination for beer tourists who visit Germany in search of many of the world’s best beer styles, most notably the variety of Bavarian lagers.  However, Berlin is rapidly becoming the destination for beer-lovers who seek craft brews […]