KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Breweries & Cideries

Visually appealing design sells Craft Beer to the unacquainted

Visually appealing design sells Craft Beer to the unacquainted

In today’s crowded market an ever-increasing number of start-up Craft Beer breweries compete for finite consumer expenditure.  Shelf-space is finite, too.  How a Craft Beer sells itself visually in a supermarket or bottle-shop is vital to success. A Craft Beer that demonstrates it understands branding […]

Getting to know: Old Dairy Brewery

Getting to know: Old Dairy Brewery

A clue to its history and roots lies in its name. It’s not too challenging: Old Dairy Brewery was founded in 2009 at a former facility for milking dairy cows in Kent, an English county known to beer-lovers across the globe for its world-class hops. […]

Welcoming the Pacific Northwest to east Amsterdam

Welcoming the Pacific Northwest to east Amsterdam

Local beer is available too, but it is the welcome renaissance in Craft Beer from across the Atlantic that brings many tourists and locals alike to Grand Café Lokaal, a lively bar and restaurant in east Amsterdam that showcases the offerings of several well-respected breweries […]

On a beer Mission to San Diego’s East Village

On a beer Mission to San Diego’s East Village

As unassuming as it is, the former Wonder Bread Building in San Diego’s East Village, a home run across the parking lot from Petco Park, home of the Padres, provides little exterior clue about the epic happenings within.  Unbeknownst to the casual passers-by, the shabby-yet-appealing […]

The forgotten apple.  Remembered.  Memorised.

The forgotten apple. Remembered. Memorised.

It’s refreshing.  It’s delightfully refreshing.  It’s perfect on its own or as an accompaniment to great food.  Its literally ‘home-grown’ in the Netherlands. Dutch Cider is experiencing something of a renaissance, a resurgence of interest in the most natural (and historic) of nature’s bounty; and […]

Oproer : 「揺るぎなき確立したtasteを造り上げる能力を持った醸造所」、いよいよ日本上陸!

Oproer : 「揺るぎなき確立したtasteを造り上げる能力を持った醸造所」、いよいよ日本上陸!

3周年を迎えたばかりの彼らだが, 元々は Ruig Bier と Rooie Dop の合体で Oproer は誕生した. 彼らの対ビジネスへの姿勢は, シンプルである — 「ケアをすること」.  でもこれがそこいらじゅうでそうそう目にするかと言われると, そうでもない.  品質やキャラクターを大事にするのは当然の事, さらに人との繋がりは勿論の事, 環境や自然への想いをとても大切に, そして明白に掲げている.  彼らの持つ信念「革新的且つ論理的」, 例えばサンディエゴの Modern Times Beer とも共通するものがあるが, 彼らの環境への想いは揺るぎない.  例えば, 以前はアメリカへのビール輸出を行っていたのを, 環境影響を考え今はオレゴン州はポートランドにてアメリカ市場向けにビールの醸造を行うといった大胆な決意がその一つだ. そんなOproerのバー兼レストランは, Utrecht Zuilen駅にほぼ隣接していると言っても過言ではない.  徒歩数分で, 1949年建造そして2013年, 地方記念建築に指定された元オランダ鉄道会社のバス修理場という, 一瞬聞いただけではなんとも想像つけ難い不思議な建物である.  さらにこのエリアは, “Blue District”と名付けられた実に環境に優しい住宅地を形成するとされており, まさに彼らにとっては理想的な立地なのである. この建物に入ってみると, 実に建物のスペースをうまく活用しているかが窺える.  一人で静かに本を読みながらチビチビとビールを嗜むのは勿論のこと,  小さな子供を連れた家族連れ・パーティ客, […]

Social uproar: the consciousness of Oproer

Social uproar: the consciousness of Oproer

‘Oproer’ is a 16th century Dutch word, the etymological source of the English word ‘uproar’.  And there are few words that more aptly describe an approach to business that places a greater importance on having a social conscience than operating purely for commercial gain. The […]

Celebrate Craft Beer’s Ruby Anniversary with the Tar Heel State’s Finest

Celebrate Craft Beer’s Ruby Anniversary with the Tar Heel State’s Finest

Which event celebrates its 40th anniversary in 2019? Which monumental occasion kickstarted a Craft Beer revolution? Before this milestone the world of beer was very different. Imagine it. A handful of breweries . A small number of beer styles. A tiny fraction of the choice […]

So, what exactly is Glühbier?

So, what exactly is Glühbier?

What is more heart-warming than a tipple of Glühwein at a traditional Christmas Market? We all overindulge in delicious red wine, heated and mixed with fruits, sugars and spices.  There is nothing better on a cold winter’s day.  Or so it seems. We’re familiar with […]