KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Breweries & Cideries

Skilfully caught in Crooked Spider’s tasty, flavoursome web

Skilfully caught in Crooked Spider’s tasty, flavoursome web

(Originally published 29 March 2018) A brewer’s Process & Food Technology background delivers indispensable insight. The eponymous arachnid’s insight recommended it avoid tumbling into nascent breweries’ test brews. Brewer Niels Beekhuizen offers assurance: no trace of spider remained in the brew. The poor arthropod trudged […]

Magnificent seven to dominate at triumphant celebratory Van Moll Fest

Magnificent seven to dominate at triumphant celebratory Van Moll Fest

Either wait twenty years to celebrate Van Moll Fest’s Silver Anniversary or congratulate Van Moll now on its festival’s Wooden Anniversary. Five years of success. Let’s extrapolate the success of Van Moll Fest 2039 from its triumphs and reputation gained over the past four years. […]

Do you desire Walhalla’s divine nectar of gods at BXLBeerFest?

Do you desire Walhalla’s divine nectar of gods at BXLBeerFest?

A heavenly brewery from the Netherlands makes its debut Belgian festival appearance at the end of August. Walhalla Craft Beer is among Amsterdam’s foremost independent craft beer breweries. The Valkyries have selected well. The angelic taste of celestial beer is not only reserved for afterlife […]

The Bräugier Craftbier Brewpub enhances the Berlin Craft Beer scene

The Bräugier Craftbier Brewpub enhances the Berlin Craft Beer scene

About The Bräugier Craftbier Brewpub A few steps from Prenzlauer Allee in Berlin’s vibrant Prenzlauer Berg neighbourhood is the Bräugier Craftbier Brewpub. With 12-taps, this recent addition to the Berlin Craft Beer scene is making a big impression. The brauhaus tucked behind the taproom produces […]

Worshipping the Holy Spiritus of brewing, distilling and events

Worshipping the Holy Spiritus of brewing, distilling and events

100% pure ciders, meads, distilled beverages and liqueurs, all traditionally brewed in a church.  It’s not a common thing to hear.  And yet, the Holy Spiritus in Sint Jansteen, Zeeland, is a brewery, distillery and events location that is open to individuals and trade. The […]

Getting to know: Dennison’s Craft Drinks Sas

Getting to know: Dennison’s Craft Drinks Sas

Travel a few minutes north from the northern Italian city of Reggio Emilia and you’ll find English Taste and Italian Passion at Dennison’s.  A small brewery and drinks production facility with big flavours and an even greater amount of artisanal desire to produce classic Craft […]

Europe welcomes Australian sour: Farm Ale & Cider and Wild Ales

Europe welcomes Australian sour: Farm Ale & Cider and Wild Ales

It is 10,500 miles from Tasmania to Italy.  And yet, for the love of farmhouse ales, cider, mixed and wild fermentation, Tasmania’s Two Metre Tall is pleased to be making the mammoth and monumental journey to participate in Reggio Emilia’s Arrogant Sour Festival.  With 500 miles […]

North Brabant celebrates the unforgettable apple

North Brabant celebrates the unforgettable apple

Biezenmortel’s De Vergeten Appel has an extensive appeal. Firstly, there are the cider fanatics who not only relish Dutch artisanal cider for its quality, but also cherish traditional production methods used from time immemorial — the cider-making process remains unchanged over many hundreds of years. […]

Getting to know:  Tibidabo Brewing

Getting to know: Tibidabo Brewing

L’Hospitalet de Llobregat — known locally as simply L’Hospitalet — is the Catalan municipality immediately southwest of Barcelona that plays host to the annual Barcelona Beer Festival, attracting many thousands of visitors each year who are keen to try some of the finest local, national […]

Visually appealing design sells Craft Beer to the unacquainted

Visually appealing design sells Craft Beer to the unacquainted

In today’s crowded market an ever-increasing number of start-up Craft Beer breweries compete for finite consumer expenditure.  Shelf-space is finite, too.  How a Craft Beer sells itself visually in a supermarket or bottle-shop is vital to success. A Craft Beer that demonstrates it understands branding […]