KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Author: Peter Mulville

Miroc Beer’s Marugame taproom reinforces Shikoku craft beer benchmark

Miroc Beer’s Marugame taproom reinforces Shikoku craft beer benchmark

Industry- and process-focused commentators entrust beer critique to taste experts. But everybody values well-rounded beer. Discovering a skilful malt and hops balance is joyous. And so, Marugame’s Miroc Beer ranks among the area’s high-profile craft beer breweries. It deserves its position. The Miroc Beer taproom’s […]

2020: Sake’s year

2020: Sake’s year

Another year and a new focus on brewing, yeast and natural fermentation. The cider- and beer-lovers’ interest in special yeast production, usage and spontaneous fermentation sees sake as a logical progression. There are many similarities in process and method. And with draft Keg Sake available […]

New Year’s spicy sake tradition conquering Japanese evil spirits

New Year’s spicy sake tradition conquering Japanese evil spirits

New Year’s Eve in Japan is a muted affair. Away from downtown’s neon spectacle there is little appeal at midnight for the west’s effusive, tactile rapture. Popping champagne and igniting fireworks is rare outside popular tourist hubs. And yet, the Japanese staid stereotype is a […]

Airport beer monopolies leave travellers thirsty

Airport beer monopolies leave travellers thirsty

Do national airports act as a model for monopolisation? Does a lack of variety exemplify a beer landscape that will inevitably result from continued heavy-handed domination by big beer tyranny? Only a few years ago thirsty travellers searching for appealing beers were rewarded with choice. […]

Beer Geeks brew social awareness at Jopen

Beer Geeks brew social awareness at Jopen

Beer’s image has undergone a dramatic revamp over recent decades.  The loutish, laddish perception is no longer applicable.  Beer has a social conscience.  The preferred beverage for modern, socially conscious consumers. Beer remains at the heart of much social interaction.  Its relationship with drinkers, however, […]

Thoughts and idea nuggets

Thoughts and idea nuggets

KeyKeg International Beer Festival’s exclusive fresh quality prestige

KeyKeg International Beer Festival’s exclusive fresh quality prestige

Den Helder’s Theater de Kampanje hosts OneCircle’s red-carpet moment for a 3rd year, KeyKeg and UniKeg’s fresh top-quality beer winning drinkers’ approval.

Warszawski Festiwal Piwa reveals secret to remarkable beer festivals

Warszawski Festiwal Piwa reveals secret to remarkable beer festivals

Warszawski Festiwal Piwa reveals secret to remarkable beer festivals.

Poland’s craft beer scene captivates Warszawski Festiwal Piwa visitors

Poland’s craft beer scene captivates Warszawski Festiwal Piwa visitors

(Originally published 10th October 2018) Twice a year around 20,000 people gather at Warsaw Legia‘s Municipal Stadium VIP zone. Warszawski Festiwal Piwa: Polish craft beer and breweries’ 3-day celebration. What are Warszawski Festiwal Piwa’s highlights? Warszawski Festiwal Piwa (WFP) stands tall among Poland and central […]

High-flying global breweries characterise What’s Brewing in Stavanger

High-flying global breweries characterise What’s Brewing in Stavanger

Visitors to Southwest Norway’s Stavanger adore the harbourside vista across Byfjorden fjord. The appeal complementing the city centre’s original, protected Norwegian architecture. Norway’s third largest city knows how to celebrate culture and heritage. Yet it’s What’s Brewing enticing the beer world to Stavanger. What’s Brewing […]