KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Author: Peter Mulville

Innovative KeyKeg charms a pioneering Great British Beer Festival

Innovative KeyKeg charms a pioneering Great British Beer Festival

A remarkable Great British Beer Festival sees OneCircle successfully fascinate thousands of visitors with its revolutionary KeyKeg and UniKeg sustainable keg.

Skilfully caught in Crooked Spider’s tasty, flavoursome web

Skilfully caught in Crooked Spider’s tasty, flavoursome web

(Originally published 29 March 2018) A brewer’s Process & Food Technology background delivers indispensable insight. The eponymous arachnid’s insight recommended it avoid tumbling into nascent breweries’ test brews. Brewer Niels Beekhuizen offers assurance: no trace of spider remained in the brew. The poor arthropod trudged […]

Den Helder greets KeyKeg International Beer Festival’s circular economy

Den Helder greets KeyKeg International Beer Festival’s circular economy

Den Helder’s KeyKeg International Beer Festival seduces locals and beer enthusiasts each autumn. The innovative KeyKeg and UniKeg sustainable kegs on display fascinate visitors and represent OneCircle’s circular economy commitment. The event showcases the trailblazing producer’s vitality, energy and environmental motivation. The hardworking team representing […]

Revolutionary KeyKeg International Beer Festival daring to be unique

Revolutionary KeyKeg International Beer Festival daring to be unique

(Originally published 12 Sep 2018) When new products change established norms, it’s innovation. Unexpected innovation is revolutionary, whereas improving something familiar is an evolutionary step. Futuristic concepts rarely revolutionise because they remain theoretical ideas, albeit original and unique. Innovation thinks in a new way. Innovation […]

Enjoy Utrecht’s proud family kinship at Mother’s Finest Beer Festival

Enjoy Utrecht’s proud family kinship at Mother’s Finest Beer Festival

Would mother disapprove? Three days enjoying 25 national and international breweries’ craft beer, hearty food, and music and local DJs? What’s the problem? No, mother enthusiastically approves. She’s progressively modern. What is Mother’s Finest Beer Festival? Mother’s Finest Beer Festival presents Utrecht with an annual […]

KeyKeg’s emergent beer festival memorably reinvents established models

KeyKeg’s emergent beer festival memorably reinvents established models

(Originally published 3 Oct 2018) Den Helder evokes different ideas in different people. It’s a port city to the Dutch, the Royal Netherlands Navy’s operational centre. Most tourists visit Den Helder en route to Texel, the nearby wildlife and leisure pursuit island. Although many delay […]

Magnificent seven to dominate at triumphant celebratory Van Moll Fest

Magnificent seven to dominate at triumphant celebratory Van Moll Fest

Either wait twenty years to celebrate Van Moll Fest’s Silver Anniversary or congratulate Van Moll now on its festival’s Wooden Anniversary. Five years of success. Let’s extrapolate the success of Van Moll Fest 2039 from its triumphs and reputation gained over the past four years. […]

Do you desire Walhalla’s divine nectar of gods at BXLBeerFest?

Do you desire Walhalla’s divine nectar of gods at BXLBeerFest?

A heavenly brewery from the Netherlands makes its debut Belgian festival appearance at the end of August. Walhalla Craft Beer is among Amsterdam’s foremost independent craft beer breweries. The Valkyries have selected well. The angelic taste of celestial beer is not only reserved for afterlife […]

Prominent breweries lure Utrecht’s beer-drinkers to Mother’s Finest

Prominent breweries lure Utrecht’s beer-drinkers to Mother’s Finest

(Originally published on 18 August 2018) Rare international visitors on Europe’s summer beer circuit participate at Mother’s Finest Festival alongside respected Netherlands’ breweries.  Besides a few notable absences, the Dutch beer list comprehensively forms a who’s who of the country’s top beer producers. This painstakingly […]

Berlin Beer Week’s innovative closing party was a festival of festivals

Berlin Beer Week’s innovative closing party was a festival of festivals

It feels exclusive. The closing party at Berlin Beer Week has the vibe of a private party. It’s a pool party and a beach party. It is fantastic. Festival2 has gathered many respected beer festivals from across Europe in a unique urban setting for a […]