KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Month: December 2019

Airport beer monopolies leave travellers thirsty

Airport beer monopolies leave travellers thirsty

Do national airports act as a model for monopolisation? Does a lack of variety exemplify a beer landscape that will inevitably result from continued heavy-handed domination by big beer tyranny? Only a few years ago thirsty travellers searching for appealing beers were rewarded with choice. […]

Beer Geeks brew social awareness at Jopen

Beer Geeks brew social awareness at Jopen

Beer’s image has undergone a dramatic revamp over recent decades.  The loutish, laddish perception is no longer applicable.  Beer has a social conscience.  The preferred beverage for modern, socially conscious consumers. Beer remains at the heart of much social interaction.  Its relationship with drinkers, however, […]

Thoughts and idea nuggets

Thoughts and idea nuggets