KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Month: June 2019

Is Beer Festival saturation a reality?

Is Beer Festival saturation a reality?

Deciding which beer event to attend on any given weekend is becoming much more of a challenge nowadays.  Each week sees a large number of high-profile events, both nationally and internationally, competing for visitor numbers.  And it should never be a competition. It is seemingly […]

The Life Cycle Analysis (LCA) of beer packaging determines its environmental impact

The Life Cycle Analysis (LCA) of beer packaging determines its environmental impact

A common remark we hear from a variety of beer professionals is that steel kegs are much better for the environment and are the epitome of a ‘circular economy’, purely because they can be cleaned and reused. Often the remark is made either by an […]

Fine beer-drinking weather is a conflict of interest

Fine beer-drinking weather is a conflict of interest

Without the rain and the wet weather conditions we love to hate, we’d be living in a somewhat dryer world. A perpetual, ever-lengthening summer of sweltering days and warm, humid nights may be the ideal pattern of weather for the seemingly solar-powered sun-worshippers who are […]

Lay ee odl lay ee odl lay hee hoo!  The annual clatter of hooves on cobbled streets

Lay ee odl lay ee odl lay hee hoo! The annual clatter of hooves on cobbled streets

The hills are alive.  We know that.  Rodgers and Hammerstein told us.  There’s a lonely goatherd high on a hill who is heard by the men drinking beer with the foam afloat.  Whilst the sound of music may be resonating through the hills, it is […]

Poblenou: the Beer World’s Fair, with added beach and sun

Poblenou: the Beer World’s Fair, with added beach and sun

30,000 craft beer-lovers cannot be wrong!  And having consumed a voracious 13,000 litres of beer over 3-days in 2018, thirsty anticipation is high for the 2019 event.  Held on 5th, 6th and 7th July in Barcelona’s Poblenou Park, next to Bogatell Beach, the eight edition […]

A beer and cider festival that defines summer

A beer and cider festival that defines summer

Some things define a summer.  Strawberries and cream.  Long, balmy evenings sipping something delightful as the sun finally dips its head beyond the horizon.  Seagulls snatching ice cream from unsuspecting children at the beach. Relishing a drink or two that contains ice cubes and a […]

Getting to know: Dennison’s Craft Drinks Sas

Getting to know: Dennison’s Craft Drinks Sas

Travel a few minutes north from the northern Italian city of Reggio Emilia and you’ll find English Taste and Italian Passion at Dennison’s.  A small brewery and drinks production facility with big flavours and an even greater amount of artisanal desire to produce classic Craft […]

2019年6月7~8日, UKはブリストルへ!

2019年6月7~8日, UKはブリストルへ!

2019年6月7~8日, UKはブリストルへ! Celebrating Beer, Creativity, and Bristol! この週末にはイギリスのブリストルにてクラフトビアフェスティバルが開催されます. Bristol Craft Beer Festival 2019 Back on Bristol’s Harbourside! Bristol と言えば, 港街, 学生で有名な街, そしてつい先日日本でも話題になったあの Banksy の街!ですね. 過去に一度訪れたことがありますが, 今回はクラフトビアフェスティバルで再び訪問することとなりました. 40+ Breweries! 今回はお手伝いもさせて頂くので, グビグビと飲み続けるわけにはいきませんが, Lineup はまたまた素晴らしいことになっております. 現在 UK には本当に素晴らしいクラフトビア醸造所が沢山ありますが, 本参加者達はその中でもかなりの実力派と言えます. そして UK だけではありあません!欧州各国, そしてさらには海を渡ってアメリカ, カナダからも兵達が参戦です. The best of Bristol’s […]