KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville
Aren’t Food Halls great? Especially if there’s a Craft Beer element. All the best cities of the world have them. Take an abandoned industrial space with some heritage and upcycle it into a food market. Each business in the Food Hall either prepares its own …
The great and the good of the Polish beer world descend upon the Legia Warsaw Municipal Stadium between 4th–6th April, 2019 for the tenth edition of the Warszawski Festiwal Piwa. Over 50 of the best new and established Craft Beer brewers will take-over three floors …
It’s possibly the best undiscovered Craft Beer Bar in Barcelona. Its name is INA Espacio de Café y Piadina. And whilst its profile may not be as high as other nearby destinations for discerning beer-lovers, its selection of bottled Craft Beer is certainly impressive. It’s …
The eighth edition of a leading event on the European Beer Festival scene, Barcelona Beer Festival 2019 goes from strength to strength. Not only in the quality of beer, food, music, cultural and gastronomic lectures, but also in the representation of beer-industry professionals and their …
本年度は3月15日 (金) から17日 (日) 迄, 3日間に渡り欧州内に限らず世界中からのクラフトビアが集結する, 正に祭典と呼ぶに相応しい1年に1度のビアカーニバル. 毎年ビアビジネスに携わる人たちの為のブースも設けられ, ホップ / モルト / イーストといったビア造りに不可欠な材料は勿論の事, Keg からビアタンク, ♪ 大きなものから小さなものまで ♪ ビアを造り上げるに必要不可欠な全ての醸造機器諸々, さらにはロゴシールやビアマットを扱う会社まで! といった風に痒い所まで手が届く! と, まさにビア業界で働いていなくともこの業界を知りたい人にももってこい!, つまりは色々と網羅されているビアフェスなのです. 目玉と言うべきは, 既に色々な噂を聞きつけかけつけた Beer Geek 達にとっては勿論の事, 新たなるビアワールドの門を叩き, クラフトビアの世界に酔いしれるべく参戦する newcomer 達がワクワクせずにはいられない (要するに誰もが待ち構えている) 「Meet The Brewer!」 = つまりは世界中から招待された素晴らしき Brewery の Brewer 達との密会, 一枠2時間という限られた時間でのビア提供であります! そしてこのわずかな時間内で, …
“I’d like to ask your help,” urged a mischievous John Lennon in 1963 at the Queen’s annual Royal Variety Performance. “Would the people in the cheaper seats clap your hands? And the rest of you, if you’ll just rattle your jewellery.” And so, the leveller …
In today’s crowded market an ever-increasing number of start-up Craft Beer breweries compete for finite consumer expenditure. Shelf-space is finite, too. How a Craft Beer sells itself visually in a supermarket or bottle-shop is vital to success. A Craft Beer that demonstrates it understands branding …