KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Month: June 2018

The Great British Non-Alcohol Beer Festival

The Great British Non-Alcohol Beer Festival

Changes are indeed afoot at CAMRA, yet this is perhaps not the momentous shift in policy and wider beer or cider inclusion that many CAMRA members recently voted for (and some voted against).  Welcoming non-alcohol beer to its Great British Beer Festival is a great […]

Ultimate Pub Guide

Ultimate Pub Guide

As one of the three key writers and contributors to the now-defunct, yet highly-regarded, Ultimate Pub Guide, I spent a large part of my misspent youth travelling the world, trawling bars, pubs, beer-cafés and whatever other establishment offered the thirsty drinker somewhere to imbibe the […]

International anticipation is high for the Noord-Hollands Bierfestival

International anticipation is high for the Noord-Hollands Bierfestival

Anticipation is high for this Saturday’s Noord-Hollands Bierfestival organised by PINT, the Dutch Beer Consumer Association.  The large province of North Holland (in the coastal northwest) is perhaps one of the country’s most visited provinces because it contains the towns and cities of Amsterdam, Alkmaar, […]

No Craft Beer fixture for the World Cup

No Craft Beer fixture for the World Cup

Russia is a country that seemingly enjoys the mystery that surrounds it.  It enjoys the appearance of impenetrability.  World politics is a game in which participation is more important than a victory.  Stage-managed democracy is its public image. In less than 48-hours the eyes of […]

The continual cycle of idiocy

The continual cycle of idiocy

One week it’s a brewery imprudently handing over responsibility for its words and marketing to a willing amateur in exchange for free beer, and then crazily back-peddling to apologise for the oversight when the far-from-professional output causes a global uproar that sends the brewery’s sales […]

100 Watts of power at Stadsbrouwerij Eindhoven

100 Watts of power at Stadsbrouwerij Eindhoven

It’s Kaeru Beer’s first visit to Eindhoven, so fitting perhaps that our first port of call is the Stadsbrouwerij Eindhoven – the city brewery – and its Taproom, Café 100 Watt, a few minutes’ walk outside of the city centre.  Port of call being an […]

The Brigadier of beer in Eindhoven

The Brigadier of beer in Eindhoven

Eindhoven’s De Bierbrigadier is an impressive beer shop, well-stocked, welcoming and atmospheric. It ranks highly, alongside other great bottle shops, such as Berlin’s Beereau and Craft Beer Cellar Dallas. We know of no other bottle shop with such an impressive range of bottle openers. What […]

Cider and Perry lovers head to Rotterdam’s Cider Festival

Cider and Perry lovers head to Rotterdam’s Cider Festival

If anybody was still unconvinced about the amount of interest in artisanal cider, all doubts were answered by visiting the Fenix Food Factory in Rotterdam at the beginning of June.  A widespread fascination in cider (which also includes perry) generates a lot of awareness about […]

Cider and ice?  Says who?

Cider and ice? Says who?

Since when has cider-on-the-rocks been the de facto serving method?  What started as a monstrous marketing gimmick now seems completely out of hand.  The nadir of this ludicrous situation is a poorly-trained server who believes every cider (sometimes even bottled beer, too) aspires to be […]

Tomorrow’s drinkers are the giant-killers

Tomorrow’s drinkers are the giant-killers

Most genuine beer- and cider-loving consumers will favour the small, local, independent, artisanal craft beer and cider over the homogeneous, industrial product, and despite the well-meaning attempts by many organisations to set parameters that define beer and cider as either artisanal or industrial, most consumers […]