KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville
Beer and cider drinkers who love something fizzy may soon find themselves without a beverage due to the reported shortage of CO2, a result of European ammonia factory closures and bio-ethanol factory maintenance activities. The food industry is also affected because it has many applications …
Considering it was Bier en cider festival Utrecht’s first year, it is difficult to believe the event is not already an annual mainstay of the Utrecht beer- and cider-year. Many beer-events try very hard. Many beer-events fail very spectacularly. Bier en cider festival Utrecht succeeds …
So Beavertown has sold a minority stake to Heineken — a £40m minority stake! “You cannot reason with a tiger when your head is in its mouth!” Whether that is a genuine quote or movieland artistic licence, I cannot tell. But by cosying up to …
Ipswich in the UK is the home of Big Drop Brewing Co., which focuses on modern craft beer of no more than 0.5% ABV. “To drink. Not to be drunk” it says on the label, although we’ve not drunk a beer virtually free of alcohol …
Is anybody surprised by the reports coming out of Russia that beer-supplies are running low? Even without experience in capacity planning or event organisation and management, it is not difficult to foresee that a World Cup tournament will attract hundreds and thousands of beer-drinking football …
There is a common feeling shared by all young, independent brewers across the world operating in territories dominated by Big Beer industrialisation. They feel stifled by monopolisation, and consider it the ruination of their industry. Whilst having a monopoly over a market is a highly-desirable …
No, it’s not a high-five greeting. Nor is it Shoog in leetspeak (aka 1337speak). It’s a reference to the brewery’s lofty beginning as a group of fanatical beer-loving friends on the fifth floor, a level from which Thom, Sven, Patrick and Nick have rarely had …
The 1940s design team behind Italian scooter manufacture Piaggio’s Ape had great foresight in conceiving something that is not merely adopted as a modern-day craft beer icon, but has the precise dimensions to carry a handful of KeyKegs in refrigerated comfort. Visit a beer festival …
Amnesty International reported yesterday that the USD$30,000 donated to Myanmar’s authorities by a subsidiary of Kirin Holdings Company may be used to support ethnic cleansing of the country’s Rohingya population. Amnesty International has urged the Japanese authorities to launch an investigation. Kirin controls 80% of …
The legal age for drinking beer in Japan is 20, although the result of each successive generation being less populous than the previous one is that fewer people are reaching legal drinking age each year. Paradoxically, Japan is one of the few developed nations that …
Changes are indeed afoot at CAMRA, yet this is perhaps not the momentous shift in policy and wider beer or cider inclusion that many CAMRA members recently voted for (and some voted against). Welcoming non-alcohol beer to its Great British Beer Festival is a great …
As one of the three key writers and contributors to the now-defunct, yet highly-regarded, Ultimate Pub Guide, I spent a large part of my misspent youth travelling the world, trawling bars, pubs, beer-cafés and whatever other establishment offered the thirsty drinker somewhere to imbibe the …
Anticipation is high for this Saturday’s Noord-Hollands Bierfestival organised by PINT, the Dutch Beer Consumer Association. The large province of North Holland (in the coastal northwest) is perhaps one of the country’s most visited provinces because it contains the towns and cities of Amsterdam, Alkmaar, …
Russia is a country that seemingly enjoys the mystery that surrounds it. It enjoys the appearance of impenetrability. World politics is a game in which participation is more important than a victory. Stage-managed democracy is its public image. In less than 48-hours the eyes of …
One week it’s a brewery imprudently handing over responsibility for its words and marketing to a willing amateur in exchange for free beer, and then crazily back-peddling to apologise for the oversight when the far-from-professional output causes a global uproar that sends the brewery’s sales …
If anybody was still unconvinced about the amount of interest in artisanal cider, all doubts were answered by visiting the Fenix Food Factory in Rotterdam at the beginning of June. A widespread fascination in cider (which also includes perry) generates a lot of awareness about …
Since when has cider-on-the-rocks been the de facto serving method? What started as a monstrous marketing gimmick now seems completely out of hand. The nadir of this ludicrous situation is a poorly-trained server who believes every cider (sometimes even bottled beer, too) aspires to be …
Most genuine beer- and cider-loving consumers will favour the small, local, independent, artisanal craft beer and cider over the homogeneous, industrial product, and despite the well-meaning attempts by many organisations to set parameters that define beer and cider as either artisanal or industrial, most consumers …
Here’s something of a hot potato. A storm is brewing (no pun intended) in the world of Craft Beer. In Canada, at least, there are debates happening over the pros and cons of contract brewing, otherwise known as gypsy brewing or, in this case, ‘virtual …
(This is my translation from Dutch of Mark van der Veek’s own words, to which I have added plenty of artistic licence!) Until he discovered cider, Mark struggled to find a refreshing alternative to beer that was not high in alcohol. As a non-beer drinker, …