KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Month: May 2018

Getting to know: Schneeeule Brauerei GmbH

Getting to know: Schneeeule Brauerei GmbH

Anti-mimesis is a philosophical idea that Life imitates Art.  Bubo Scandiacus (the snowy owl, schneeeule, or sneeuwuil) is one example of a vulnerable species (life) that, once extinct, cannot be imitated.  The original Berliner Weisse is a beer style (art) that was just about extinct […]

Where is the best place for a cheap pint of beer?

Where is the best place for a cheap pint of beer?

Each year Deutsche Bank releases its “Mapping the world’s prices” report, which details global prices.  One item used to indicate the cost of living in 50 major cities throughout the world is the cost of a pint of beer. The challenge is finding a beer […]

Step inside, Walk this way, You and me babe, Hey hey!  Pour some hops, malt, yeast and water on me!

Step inside, Walk this way, You and me babe, Hey hey! Pour some hops, malt, yeast and water on me!

Long-gone are the days when a rock band’s merchandise portfolio consisted of T-shirt, badges, patches, caps and, for the very affluent, a signature guitar, bass, drum kit as endorsed by our favourite musical heroes.  Signature wine, beer, whiskey and hard liquor are now the trappings […]

Congratulations of the fourth anniversary, Kaapse Brouwers

Congratulations of the fourth anniversary, Kaapse Brouwers

Rotterdam is where the Netherlands meets the world.  Schiphol airport may be the country’s most visible international gateway, but for over 130-years or more passengers and goods have been arriving and departing on ships from Rotterdam, still one of the largest and busiest ports in […]

Getting to know: Rock City Brewing

Getting to know: Rock City Brewing

Rock City.  It’s a nomenclature claimed by cities and regions across the world for their natural landforms, geological formations, or love of loud guitars.  The Dutch city of Amersfoort earns its nickname of ‘Keistad’ — literally translated as ‘Boulder City’ — from the 20,000 lb […]

Water as contraband at beer festivals

Water as contraband at beer festivals

It is unethical for a beer festival to treat water as contraband.  It is a severe lack of social responsibility to prohibit potable (safe to drink) water.  It is reckless behaviour to encourage the consumption of alcohol whilst simultaneously being negligent about visitors’ health by […]

Getting to know: Modern Times

Getting to know: Modern Times

Bob Dylan told us The Times They Are a-Changin’.  But that was 1964.  The modern times are a-changin’, too.  In these modern times we’re a-changin’ how we not only look at beer, but also how we expect today’s brewery to be much more than simply […]

Checking out what’s happening at De Biertuin Prinsengracht in Amsterdam

Checking out what’s happening at De Biertuin Prinsengracht in Amsterdam

There’s a lot of beers — both draught and bottle — possibly 100-130 or so, mostly Dutch and Belgium, with a fridgeful of Yeastie Boys UK thrown into the mix for some antipodean fun.  And there’s BrewDog, of course,  but that’s tediously everywhere nowadays. There […]

The ramblings of a visitor to the 8th PINT Utrechtse Bierbrouwers Festival

The ramblings of a visitor to the 8th PINT Utrechtse Bierbrouwers Festival

Located on a strip of land between the Amsterdam-Utrecht railway and the Amsterdam–Rhine Canal, the venue for the 8th Utrechtse Bierbrouwers Festival (UBBF) initially appears to be inconveniently located in a somewhat sleepy backwater far from the city centre.  Arriving by public transport could be […]

American Craft Beer Week

American Craft Beer Week

American Craft Beer Week is once again upon us and in full swing till Sunday, 20th May.  This year is the 13th such event since the Brewers Association decided to shift the month-long American Beer Month into a compact, targeted week of events with a […]