KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Month: March 2018

Getting to know: HappyFace Beers

Getting to know: HappyFace Beers

The flags are resolute in making a declaration.  Badass Brewing!  Badass the brewing may be, and the beers may be fuelled by megawatts of power, but there’s little attitude suggestive of a badass in all-round nice-guy, Rob Zwaan, brewer at HappyFace Beers.  Standing literally head […]

Getting to know: Neobosski

Getting to know: Neobosski

Wicked!  Swearing!  Smokin’!  Fireball!  Bomb!  All terrifying words to describe terrific beers brewed by the terribly congenial Jeroen van Beek and Erik de Bos from Utrecht’s Neobosski Brewing Company, close friends whose relationship straddles that fine line between genius and mad (beer) scientist.  Being in […]

An Irish tale of a wrongful accusation

An Irish tale of a wrongful accusation

Growing up on the wrong side of the tracks I heard many rumours of people with low-incomes “fiddling” the utility services — meaning they stole gas and electricity by swapping around the input and output of the meter.  The more energy they used, the cheaper […]

What is the definition of a Craft Beer Brewer?

What is the definition of a Craft Beer Brewer?

“Craft”.  It’s an interesting word that we regularly use as beer-lovers, but it’s an unregulated word.  Much like “Artisanal”.  I could produce a beer in my garden shed and call it an Artisanal Craft Beer — nobody would argue with that description.   A huge multinational […]

The Independent Craft Brewer Seal

The Independent Craft Brewer Seal

Any discerning drinker of American Craft Beer may have recently noticed the appearance of The Independent Craft Brewer Seal logo, which may be used completely free by any Craft Beer brewer who meets the criteria specified by the Brewers Association. The popularity of Craft Beers […]

Is beer for ladies a gimmick?

Is beer for ladies a gimmick?

Is @BrewDog trying too hard in this instance?  Punk IPA repackaged as ‘Pink IPA’ especially for ladies.  Is this a distasteful move in the current climate of #TimesUp and #MeToo?  As beer professionals shouldn’t we be promoting beer as a healthy, delicious tipple for both […]

Black Sheep Brewery’s “Yorkshire Square” fermenters

Black Sheep Brewery’s “Yorkshire Square” fermenters

The University of Leeds’ Faculty of Biological Sciences has published some interesting photos of Black Sheep Brewery’s “Yorkshire Square” fermenters.  This lies at the core of a traditional fermenting process from a few hundred years ago. Wort fermentation occurs in the lower chamber, with the […]

Serve-yourself beer

Serve-yourself beer

Serve-yourself beer.  It’s becoming all the rage nowadays, whether it’s a sports bar with a handful of taps on the table dispensing something mass-produced and fizzy to consumers less interested in quality over convenience and quantity, or entire bars allowing consumers to choose their own […]