KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Author: Peter Mulville

An angel gets its wings at Barcelona Beer Festival — it’s a wonderful life

An angel gets its wings at Barcelona Beer Festival — it’s a wonderful life

It’s all about the bell.  Every time a bell rings an angel gets its wings, according to Frank Capra’s teacher.  Yet the bell at the Barcelona Beer Festival signifies a new beer has been tapped.  And the bell rings often.  For there is a row […]

A beer festival is all the world

A beer festival is all the world

“I’d like to ask your help,” urged a mischievous John Lennon in 1963 at the Queen’s annual Royal Variety Performance.  “Would the people in the cheaper seats clap your hands?  And the rest of you, if you’ll just rattle your jewellery.” And so, the leveller […]

Visually appealing design sells Craft Beer to the unacquainted

Visually appealing design sells Craft Beer to the unacquainted

In today’s crowded market an ever-increasing number of start-up Craft Beer breweries compete for finite consumer expenditure.  Shelf-space is finite, too.  How a Craft Beer sells itself visually in a supermarket or bottle-shop is vital to success. A Craft Beer that demonstrates it understands branding […]

A cold, snowy Road to Cicerone Bootcamp, 2018

A cold, snowy Road to Cicerone Bootcamp, 2018

It’s said the first step is always the most difficult.  In our case it was a 4,000-mile first step to Chicago in the spring of 2018.  Difficult because our departure from Amsterdam coincided with the year’s first tulips — a colourful Netherlands was in full […]

Paying It Forward

Paying It Forward

Because Kaeru Beer believes in the influence wielded by Social Media and its latent marketing muscle, we have decided to start occasionally paying the compliment forward by randomly selecting an organisation or group from our Social Media followers. We shall spend 5 minutes briefly investigating […]

Getting to know: Old Dairy Brewery

Getting to know: Old Dairy Brewery

A clue to its history and roots lies in its name. It’s not too challenging: Old Dairy Brewery was founded in 2009 at a former facility for milking dairy cows in Kent, an English county known to beer-lovers across the globe for its world-class hops. […]

Welcoming the Pacific Northwest to east Amsterdam

Welcoming the Pacific Northwest to east Amsterdam

Local beer is available too, but it is the welcome renaissance in Craft Beer from across the Atlantic that brings many tourists and locals alike to Grand Café Lokaal, a lively bar and restaurant in east Amsterdam that showcases the offerings of several well-respected breweries […]

On a beer Mission to San Diego’s East Village

On a beer Mission to San Diego’s East Village

As unassuming as it is, the former Wonder Bread Building in San Diego’s East Village, a home run across the parking lot from Petco Park, home of the Padres, provides little exterior clue about the epic happenings within.  Unbeknownst to the casual passers-by, the shabby-yet-appealing […]

Beer-lovers and film-buffs, caught between the tigers

Beer-lovers and film-buffs, caught between the tigers

The carpet is red. Of course it is. Movie Premieres focus attention to the big screen, but the premier events are happening in the bars, cafés and restaurants of Rotterdam during the International Film Festival Rotterdam (IFFR). Movies and Craft Beer go hand in hand, […]