KAERU BEER — an Anglo-Japanese Writing & Professional Services consultancy that focuses on international Craft Beer & Cider. A trading name of Matsuda Mulville

Author: Peter Mulville

Expect Sour Beer passion and values to be high at the Arrogant Sour Festival

Expect Sour Beer passion and values to be high at the Arrogant Sour Festival

Sour Beer is wrongly perceived to be a young upstart, a rebel, and an unwelcome diversion for the purists who favour something traditional and unchallenging.  Sour Beers are in fact some of the oldest and most traditionally recognised beer styles — the very birth of […]

Berlin excels at the Handgemacht-Brauereifest

Berlin excels at the Handgemacht-Brauereifest

Berlin excels in beer. Berlin excels in breweries. Berlin excels in beer festivals. And the 2019 spring edition of Handgemacht-Brauereifest will once again excel in Berlin. Taking its cue from the weekly Street Food market in Berlin’s KulturBrauerei — the industrial landmark in Berlin’s Prenzlauer […]

North Brabant celebrates the unforgettable apple

North Brabant celebrates the unforgettable apple

Biezenmortel’s De Vergeten Appel has an extensive appeal. Firstly, there are the cider fanatics who not only relish Dutch artisanal cider for its quality, but also cherish traditional production methods used from time immemorial — the cider-making process remains unchanged over many hundreds of years. […]

A festival of festivals in the city of beer

A festival of festivals in the city of beer

For decades Munich has been the de facto destination for beer tourists who visit Germany in search of many of the world’s best beer styles, most notably the variety of Bavarian lagers.  However, Berlin is rapidly becoming the destination for beer-lovers who seek craft brews […]

Getting to know:  Tibidabo Brewing

Getting to know: Tibidabo Brewing

L’Hospitalet de Llobregat — known locally as simply L’Hospitalet — is the Catalan municipality immediately southwest of Barcelona that plays host to the annual Barcelona Beer Festival, attracting many thousands of visitors each year who are keen to try some of the finest local, national […]

Warszawski Festiwal Piwa’s diamond edition — a gem of a beer festival

Warszawski Festiwal Piwa’s diamond edition — a gem of a beer festival

The great and the good of the Polish beer world descend upon the Legia Warsaw Municipal Stadium between 4th–6th April, 2019 for the tenth edition of the Warszawski Festiwal Piwa. Over 50 of the best new and established Craft Beer brewers will take-over three floors […]

Barcelona’s undiscovered Craft Beer Bar

Barcelona’s undiscovered Craft Beer Bar

It’s possibly the best undiscovered Craft Beer Bar in Barcelona.  Its name is INA Espacio de Café y Piadina.  And whilst its profile may not be as high as other nearby destinations for discerning beer-lovers, its selection of bottled Craft Beer is certainly impressive. It’s […]

Barcelona Beer Festival 2019 — Catalonian Artisanal Beer at its best

Barcelona Beer Festival 2019 — Catalonian Artisanal Beer at its best

The eighth edition of a leading event on the European Beer Festival scene, Barcelona Beer Festival 2019 goes from strength to strength.  Not only in the quality of beer, food, music, cultural and gastronomic lectures, but also in the representation of beer-industry professionals and their […]

A beer festival is all the world

A beer festival is all the world

“I’d like to ask your help,” urged a mischievous John Lennon in 1963 at the Queen’s annual Royal Variety Performance.  “Would the people in the cheaper seats clap your hands?  And the rest of you, if you’ll just rattle your jewellery.” And so, the leveller […]

Visually appealing design sells Craft Beer to the unacquainted

Visually appealing design sells Craft Beer to the unacquainted

In today’s crowded market an ever-increasing number of start-up Craft Beer breweries compete for finite consumer expenditure.  Shelf-space is finite, too.  How a Craft Beer sells itself visually in a supermarket or bottle-shop is vital to success. A Craft Beer that demonstrates it understands branding […]